Senior Growth Marketer - Digital Marketing at Wilbur Labs

Dallas, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

TravelIndustries

Requirements

5–7+ years of experience in growth or performance marketing
Proven track record of scaling paid campaigns efficiently across multiple channels
Experience working with mobile app products, ideally in travel, marketplaces, or e-commerce
Strong analytical mindset with comfort in A/B testing and data analysis
Excellent communication skills and ability to work cross-functionally
Experience with emerging technologies, including AI to automate workflows and increase efficiency
Startup or high-growth company experience is a plus
Prior startup experience working at an early-stage company (preferred)
Background in the travel industry (preferred)
Demonstrated experience creating and optimizing successful marketing campaigns (preferred)
Prior experience w (preferred, incomplete in description)

Responsibilities

Own and scale user acquisition campaigns across multiple digital channels (programmatic, OTT/CTV, Meta, Influencer, Affiliate, etc.)
Develop and manage growth strategies for marketing channels and eventually app
Build and execute a performance media strategy
Identify and test new opportunities to diversify channel mix and expand marketing initiatives internationally
Partner with product and engineering to optimize onboarding flows, deep linking, and conversion tracking
Lead experimentation across creatives, bidding strategies, audiences, and channels
Collaborate with the Analytics team to analyze cohorts, onsite funnels and develop KPI dashboards
Monitor and report on campaign performance, uncover insights, and iterate quickly

Skills

Key technologies and capabilities for this role

Digital MarketingPerformance MarketingApple Search AdsGoogle App CampaignsMeta AdsUser AcquisitionConversion OptimizationAttributionAnalyticsA/B TestingFunnel Optimization

Questions & Answers

Common questions about this position

What are the main responsibilities of the Senior Growth Marketer role?

You will own and scale user acquisition campaigns across channels like programmatic, OTT/CTV, Meta, Influencer, and Affiliate; develop growth strategies for marketing channels and app; build performance media strategies; test new opportunities; and partner with product and engineering to optimize flows and tracking.

What skills and qualities are they looking for in this role?

They're seeking someone who thrives in fast-paced startup environments, loves experimentation, has a strong analytical mindset, creative testing instincts, passion for performance marketing, and is a self-starter who can think strategically and tactically.

Is this a remote position or does it require being in the office?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Senior Growth Marketer position?

A strong candidate thrives in fast-paced startups, loves experimentation, brings analytical and creative skills for performance marketing, and is a self-starter ready to own strategy and execution across digital channels.

Wilbur Labs

Startup studio creating and launching companies

About Wilbur Labs

Wilbur Labs focuses on creating new companies that address significant customer challenges. The process begins by identifying major pain points in the market, followed by validating these ideas in their studio. Once an idea is confirmed, they recruit industry experts to lead the new company, while Wilbur Labs continues to provide financial backing, shared resources, and operational assistance. This support allows the management teams to concentrate on solving important problems. Unlike many other firms, Wilbur Labs primarily builds companies from scratch and is also willing to invest in other teams when their unique approach proves effective in accelerating growth. Since its inception in 2016, Wilbur Labs has successfully launched 13 companies and continues to introduce several new ventures each year.

Miami, FloridaHeadquarters

2016Year Founded

$120KTotal Funding

VENTURE_UNKNOWNCompany Stage

Consulting, Venture CapitalIndustries

11-50Employees