[Remote] Senior Growth Manager, Acquisition at felix

Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Digital Health, TechnologyIndustries

Requirements

Minimum of 7+ years of experience in growth marketing, performance marketing, or a related role
Deep experience in digital advertising (Meta, Google Ads, YouTube, etc.) and a track record of managing high-performance campaigns
Hands-on experience with CRO tools and A/B testing methodologies to improve conversion rates
Experience in affiliate marketing or partner-driven acquisition programs
Strong analytical skills with experience working in Excel, LightDash, Segment and similar BI tools
Experience working in a Direct-to-Consumer (DTC) online brand or startup environment (preferred)
Experience working in a fast-paced, growth-focused company
A data-driven marketer with a strong ability to analyze and optimize performance campaigns
A creative strategist who understands how to develop compelling ads that drive conversions, unearthing new insights and hypotheses from consumers and external industry trends
Experience optimizing landing page performance and improving user experience
A collaborative team player who thrives in a fast-paced, execution-focused environment
A growth-focused leader who proactively identifies opportunities and executes with excellence
Nice to Haves
Experience in healthcare, wellness, or highly regulated industries
Hands-on experience with SQL or data visualization tools

Responsibilities

Work closely with the Creative team to brief, test, and iterate on ad creatives, messaging, and formats that convert
Own performance marketing strategy across channels like Meta, Google, YouTube, TikTok, Reddit, and emerging platforms. Manage budget allocation and CAC targets
Partner with lifecycle marketing and product teams to optimize onboarding, retention, and LTV through email, SMS, and in-product interventions
Design and run experiments to improve conversion rates across landing pages and web funnels, leveraging tools like HotJar, GA4 and WebFlow Optimize
Analyze user acquisition and retention cohorts to surface insights and inform growth roadmaps
Collaborate with analytics and finance to forecast performance, track KPIs, and report on marketing ROI
Keep a pulse on industry trends and identify new channels, tools, or tactics that give us a competitive edge

Skills

Performance Marketing

Meta Ads

Google Ads

YouTube Ads

TikTok Ads

Reddit Ads

Ad Creatives

Landing Page Optimization

Media Buying

A/B Testing

Data Analysis

felix

Online platform for telemedicine services

About felix

Felix provides an online platform that allows patients to receive medical treatment without needing to visit a doctor's office or pharmacy. The process involves three steps: patients fill out a health questionnaire, a healthcare practitioner from Felix's network creates a personalized treatment plan, and the prescribed medication is delivered directly to the patient's home in discreet packaging. This service is designed for those who prioritize convenience, privacy, and timely access to healthcare. Felix differentiates itself from competitors by emphasizing compassion and non-judgment in its approach, aiming to reduce stigma around seeking medical help. The goal of Felix is to make healthcare more accessible and supportive for all Canadians, as evidenced by the trust of over 500,000 users.

Toronto, CanadaHeadquarters

2019Year Founded

$24.1MTotal Funding

SERIES_BCompany Stage

Consumer Software, HealthcareIndustries

201-500Employees

Benefits

Remote Work Options

Flexible Work Hours

Risks

Competition from established telemedicine platforms like Maple and Babylon Health is increasing.

Potential regulatory challenges could impact Felix's operational processes in Canada.

Data privacy concerns may affect customer trust in telemedicine platforms.

Differentiation

Felix offers a seamless three-step healthcare process for Canadian patients.

The company emphasizes compassionate, non-judgmental care to reduce healthcare stigma.

Felix provides discreet home delivery of medications, enhancing privacy and convenience.

Upsides

Felix raised CDN$18M in Series B funding to expand service offerings.

Partnership with Consonant Skincare diversifies product offerings and revenue streams.

Increased demand for virtual mental health services boosts Felix's market potential.

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