Senior Growth & Lifecycle Marketing Manager at Artsy

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Art, Technology, E-commerceIndustries

Requirements

3-5 years of experience in growth, lifecycle, or CRM marketing at a consumer technology, eCommerce, or marketplace company
Deeply user-obsessed, with a love for understanding user motivations and connecting meaningfully across their journey
Strong analytical mindset to interpret data, find insights, shape hypotheses, and measure outcomes
Balance of strategic thinking and hands-on execution (e.g., designing campaign frameworks and QA'ing push notifications)
Hands-on experience with Braze or similar messaging platforms, managing campaigns independently
Curious and experimental, eager to test new growth levers (e.g., Reddit, ASO, paid social) and learn quickly
Thrive in cross-functional environments, collaborating with Product, Brand, and Analytics teams
Highly organized, detail-oriented, and able to manage multiple initiatives in parallel
Based in London with 2-3 days in office

Responsibilities

Lead end-to-end campaign execution across lifecycle and growth channels (from insight/brief to launch/post-analysis)
Contribute to lifecycle and growth strategy, partnering with the team to identify opportunities across the user journey
Develop hypotheses and campaign briefs grounded in data/user insights, defining goals, metrics, and testing plans
Deeply understand the user journey, mapping collector touch-points for activation, engagement, and retention
Analyze campaign/channel performance, translating data into actionable insights and next steps
Experiment with emerging channels (e.g., Reddit, ASO, paid social), building repeatable testing/scaling frameworks
Collaborate cross-functionally with Brand, Product, Content, and Analytics for cohesive campaigns/user experience
Enhance lifecycle automation/personalization in Braze via triggers, dynamic content, and segmentation
Document and share learnings to refine growth/lifecycle marketing approaches

Skills

Key technologies and capabilities for this role

Lifecycle MarketingGrowth MarketingEmail MarketingPush NotificationsRedditPaid MarketingASOBrazeCampaign ExecutionData AnalysisA/B TestingUser SegmentationPersonalization

Questions & Answers

Common questions about this position

What experience is required for the Senior Growth & Lifecycle Marketing Manager role?

Candidates need 3-5 years of experience in growth, lifecycle, or CRM marketing at a consumer technology, eCommerce, or marketplace company, along with hands-on experience with Braze or similar messaging platforms.

What key skills make someone a strong fit for this position?

A strong fit requires being user-obsessed, having a strong analytical mindset to interpret data and shape hypotheses, balancing strategic thinking with hands-on execution, and being curious and experimental with new channels.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of team environment can I expect at Artsy?

You'll join Artsy’s Growth & Lifecycle Marketing team and thrive in cross-functional environments, collaborating closely with Product, Brand, and Analytics teams.

Artsy

Digital platform connecting art collectors and galleries

About Artsy

Artsy connects art collectors with galleries, artists, and art fairs through its digital platform. It provides tools and resources that help art businesses enhance their online presence and increase sales. Artsy's services include brand building, marketing strategies, sales optimization, and collector relations, which are designed to assist clients in navigating the art market. The platform generates revenue through subscription fees from galleries and artists, as well as commissions on sales made through its site. Additionally, Artsy offers webinars and expert discussions to provide valuable insights to its users. The goal of Artsy is to support art businesses in growing their reach and engaging with a wider audience in the digital space.

New York City, New YorkHeadquarters

2009Year Founded

$97.9MTotal Funding

SERIES_DCompany Stage

Consulting, Consumer GoodsIndustries

501-1,000Employees

Risks

Parody art may undermine the perceived value of traditional artworks.

Strategic shifts under new leadership could disrupt existing client relationships.

Increased competition from other platforms may dilute Artsy's market position.

Differentiation

Artsy is the largest online art marketplace with over 1 million artworks.

It connects collectors with 4000+ galleries and top auction houses globally.

Artsy offers comprehensive digital marketing tools for art businesses.

Upsides

Increased interest in digital art and NFTs boosts Artsy's platform usage.

Dustyn Kim's leadership may drive strategic innovations and growth.

Partnerships with major art fairs enhance Artsy's market visibility and credibility.

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