Senior Global Marketing Strategist at Caterpillar Inc.

Chicago, Illinois, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Technology, ManufacturingIndustries

Requirements

Bachelor’s degree in Marketing, Business, or related field; MBA strongly preferred
Progressive experience in strategic marketing, brand management, or consulting, with a proven track record of leading global initiatives
Demonstrated ability to connect marketing strategy to measurable business outcomes
Strong analytical skills with expertise in market research, customer segmentation, and performance measurement
Exceptional communication, presentation, and stakeholder management skills
Experience managing external agencies and cross-functional teams in complex organizations
Preferred: Experience in B2B marketing strategy and enterprise-level brand positioning
Preferred: Familiarity with customer journey mapping and digital-first marketing approaches
Preferred: Ability to thrive in ambiguity, drive clarity, and influence at senior levels
Preferred: Strong digital acumen, including social media, e-commerce, AI, and marketing automation platforms
Willing to travel 20-25% when needed

Responsibilities

Connect marketing initiatives to broader business strategy, ensuring campaigns are aligned with revenue goals, customer acquisition, and long-term growth priorities
Translate market research, customer insights, and competitive intelligence into actionable marketing strategies that directly support business objectives
Design and implement a robust communications framework that supports the Go-to-Market strategy, clearly articulates value proposition, and strengthens brand positioning for global regions to drive awareness, engagement, and conversion
Provide counsel to internal stakeholders and manage external agencies/suppliers to deliver high-quality, on-brand marketing initiatives
Oversee marketing programs delivery, ensuring projects are completed on time, within budget, and aligned with business objectives
Manage marketing efforts across diverse geographies, adapting strategies to regional needs while maintaining global consistency
Drive global marketing programming and strategic planning in support of brand vision
Own the creation and execution of comprehensive marketing strategies, ensuring alignment across product groups
Oversee campaigns that elevate brand awareness and accelerate growth through digital and e-commerce channels

Skills

Marketing Strategy

Global Marketing

Brand Positioning

Market Research

Customer Insights

Competitive Intelligence

Go-to-Market

Digital Marketing

E-commerce

Campaign Management

Strategic Planning

Caterpillar Inc.

Manufactures heavy machinery for various industries

About Caterpillar Inc.

Caterpillar Inc. designs and manufactures heavy machinery and equipment for industries such as construction, mining, energy, and rail. Their products include a wide range of machinery and engines that help clients complete large-scale projects. Caterpillar's equipment works by providing powerful tools that can perform tasks like digging, lifting, and transporting materials. What sets Caterpillar apart from its competitors is its strong aftermarket support, which includes maintenance and repair services, ensuring that their machinery remains efficient and reliable over time. The company's goal is to deliver high-quality products while also focusing on sustainability and community development through initiatives that improve education and reduce poverty.

Irving, TexasHeadquarters

1925Year Founded

$143.5KTotal Funding

IPOCompany Stage

Industrial & Manufacturing, Social Impact, AI & Machine LearningIndustries

10,001+Employees

Benefits

Annual incentive bonus plan

Medical, dental, and vision coverage

Paid time off plan (Vacation, Holiday, Volunteer, Etc.)

401k savings plan

Health savings account (HSA)

Flexible spending accounts (FSAs)

Disability benefits

Life Insurance

Parental leave

Healthy Lifestyle Programs

Employee Assistance Programs

Voluntary Benefits and Employee Discounts

Tuition Reimbursement

Career Development

Risks

Closure of Aurora office may impact regional economy and Caterpillar's reputation.

Partnership with Anti Social Social Club could dilute Caterpillar's industrial brand focus.

Advanced technology in Cat D8 dozer may face resistance from traditional customers.

Differentiation

Caterpillar's century-long history underscores its reliability and industry leadership.

The company integrates AI and IoT to enhance machinery performance and customer satisfaction.

Caterpillar's strong aftermarket services ensure product longevity and operational efficiency.

Upsides

Growing demand for autonomous equipment boosts Caterpillar's innovation in heavy machinery.

Expansion of 5G networks enhances Caterpillar's remote operation capabilities, improving safety.

Caterpillar's commitment to sustainability aligns with the global shift towards eco-friendly practices.

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