Senior Field Marketing Manager at Diligent Corporation

Sydney, New South Wales, Australia

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Governance Risk Compliance, GRC, TechnologyIndustries

Requirements

Experience across digital marketing responsibilities (SEO, SEM, ABM strategies and best practices)
Experience utilizing modern platforms across the MarTech stack including Marketing Automation (e.g., Marketo) and Salesforce.com
Experience building ABM strategies and campaigns
A team player who loves to collaborate with cross-functional and regional teams
Excellent communication skills, both written and verbal
Ability to analyze data and use as the basis to make data-led decisions
Exceptional project management skills
5+ years experience required
High technical aptitude and interest in building and operating infrastructure for leads, reporting and analytics

Responsibilities

Build pipeline across new logos and expansion of existing accounts, including generating marketing-qualified leads, by building connected customer journeys through the buying cycle via multi-channel online and offline programs
Optimize and nurture lead performance via marketing automation, lead nurturing and ABM processes
Establish closed-loop analytics and work closely with Marketing, Sales and Customer Success teams to understand how our marketing activity drives conversions and delivers value to our clients
Lead campaign reporting to analyze performance and optimize as necessary
Establish, maintain and optimize scalable processes that ensure best practices in campaign and lead management, e.g., paid media performance, analyzing landing page and email best practices
Work in partnership with our Digital team to build and track SEO and SEM campaigns, developing content and campaigns based on keyword research
Track campaign ROI and influence the allocation of marketing spend based on past performance
Coordinate and execute the company’s marketing strategies in the APAC region
Generate inbound traffic through the optimization of the company websites and digital campaigns, events, content marketing, SEO and SEM
Execute processes using Marketo and Salesforce to fuel innovative and effective marketing campaigns
Work closely with colleagues across Product Marketing, Digital Marketing and Sales Development to build coordinated, optimized, integrated campaigns to drive pipeline growth that is in lock step with GTM priorities across the APAC commercial organization

Skills

Field Marketing

Marketo

SEO

SEM

Digital Campaigns

Content Marketing

Events

Analytics

Reporting

Lead Generation

GTM

Pipeline Growth

Diligent Corporation

Provides governance, risk, and compliance solutions

About Diligent Corporation

Diligent provides governance, risk, and compliance (GRC) solutions through a subscription-based software-as-a-service (SaaS) platform. Their tools help organizations manage board activities, ensuring clarity and security in operations. Clients, including large enterprises and non-profits, use Diligent's software to streamline board management, comply with regulations, and support environmental, social, and governance (ESG) commitments. Diligent stands out from competitors by focusing on data security, user privacy, and a user-friendly interface. The company's goal is to help organizations navigate regulatory challenges and achieve their strategic objectives.

New York City, New YorkHeadquarters

1994Year Founded

$21.6MTotal Funding

SERIES_BCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Flexible Work Hours

Health Insurance

Paid Vacation

Wellness Program

Risks

Data breaches raise concerns about Diligent's data security measures.

Expansion into Latin America may present operational and regulatory challenges.

New AI features could pose risks related to data privacy compliance.

Differentiation

Diligent serves over one million users from 23,000 organizations globally.

The company empowers 62% of the Fortune 500 with its GRC solutions.

Diligent integrates AI-driven analytics to enhance decision-making for board members.

Upsides

Diligent's new ESG module aligns with growing interest in ESG reporting.

Expansion in Latin America offers significant growth opportunities for Diligent.

Partnerships with firms like Aeries Technology accelerate market penetration.

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