Senior Field Marketing Manager at UpGuard

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, SaaS, TechnologyIndustries

Requirements

5+ years of experience in field marketing, with direct involvement in large industry events like ETCISO Annual Conclave and customer events such as Customer Advisory Board meetings
Experience managing people, agencies, and vendors to produce exceptional experiences
Familiarity with cybersecurity or high-growth B2B SaaS (preferred)
Multidisciplinary expertise as a full-stack marketer, comfortable across all aspects of field marketing—from field events and logistics to webinars and virtual experiences
Incredible project management skills, able to juggle multiple projects and priorities in a fast-paced, high-stakes environment

Responsibilities

Drive end-to-end execution of field marketing initiatives, blending large-scale in-person events like ETCISO Annual Conclave and customer events such as Customer Advisory Board meetings with innovative virtual webinars, while fostering a collaborative, results-driven environment
Develop and execute strategic marketing plans that bridge the gap between in-person field marketing events and digital experiences, ensuring seamless execution across multiple initiatives
Manage and deliver flawless, high-impact events, ensuring every aspect from content to logistics aligns with the brand’s vision and resonates with the target audience
Juggle multiple projects and priorities effortlessly, creating programs that scale and deliver measurable results
Champion cross-functional collaboration with sales, product, and customer success teams to align on objectives and create cohesive event strategies that drive awareness, generate demand, and deepen customer engagement

Skills

Key technologies and capabilities for this role

Field MarketingEvent ManagementWebinarsDemand GenerationSales EnablementCybersecurity MarketingBrand EngagementVirtual Events

Questions & Answers

Common questions about this position

Is this a full-time position?

Yes, this is a full-time role.

What is the work location or remote policy for this role?

This information is not specified in the job description.

What skills are required for the Senior Field Marketing Manager role?

The role requires skills in leading end-to-end execution of field marketing initiatives, developing strategic marketing plans bridging in-person and digital events, and managing high-impact events with strong collaboration across teams.

What is the company culture like at UpGuard?

UpGuard fosters a collaborative, results-driven environment within a Marketing team that includes multiple functions like Product Marketing, Demand Gen, and Content Marketing, emphasizing teamwork and scalable growth.

What makes a strong candidate for this position?

A strong candidate thrives on crafting unique experiences, loves working across teams, can juggle multiple high-stakes projects, and has experience blending physical and digital marketing worlds.

UpGuard

Cybersecurity risk management software solutions

About UpGuard

UpGuard helps businesses manage and reduce risks related to their digital operations through its cybersecurity software solutions. Its main products include UpGuard CyberRisk, which evaluates a company's cybersecurity health and identifies vulnerabilities; UpGuard Vendor Risk, which assesses the security practices of third-party vendors; and UpGuard BreachSight, which monitors the internet for exposed data and potential breaches. Unlike many competitors, UpGuard offers a subscription-based model, allowing clients to access its services online without the need for installation. The goal of UpGuard is to provide essential tools that help organizations protect their data and comply with regulatory standards.

Mountain View, CaliforniaHeadquarters

2012Year Founded

$44.7MTotal Funding

SERIES_BCompany Stage

Enterprise Software, CybersecurityIndustries

201-500Employees

Benefits

Free lunches and coffee

Gym reimbursement

Flexible work arrangements (work-from-home)

A 401(k) plan, health, dental, and vision benefits (US employees)

Risks

Emerging competition from developer-focused platforms like Aikido challenges UpGuard's market share.

Rapid AI evolution in cybersecurity could diminish UpGuard's competitive edge.

New quantitative vulnerability scoring systems may pressure UpGuard to innovate its methodologies.

Differentiation

UpGuard's CSTAR score integrates cybersecurity with corporate insurance policies.

UpGuard's AI tool streamlines security tasks for resource-limited teams.

UpGuard's SIG Lite questionnaire enhances vendor risk assessment efficiency.

Upsides

UpGuard is a leader in third-party risk management for eight consecutive quarters.

Growing demand for AI-driven cybersecurity solutions aligns with UpGuard's recent AI tool launches.

Increasing regulatory requirements drive demand for UpGuard's comprehensive cybersecurity solutions.

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