Healthcare Events Marketing Manager
Hippocratic AISalary not specified
Full Time
Mid-level (3 to 4 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Pharmaceuticals, Diagnostics, RadiotracerIndustries
Requirements
- Strong strategic mindset, with the ability to link event planning to broader marketing and business objectives
- Proficiency in managing a digital marketing tech stack, including CRM systems (e.g., Salesforce, HubSpot), marketing automation platforms (e.g., Marketo, Eloqua), and analytics tools (e.g., Google Analytics, Tableau)
- Experience in integrating digital tools and platforms to create a compliant and seamless digital ecosystem that supports marketing and customer engagement goals
- Experience managing high-profile events in the pharmaceutical or healthcare sector
- Excellent cross-functional collaboration skills, especially with marketing, advocacy, and sales teams
- Exceptional project management, budgeting, and organizational skills
- Strong communication, negotiation, and problem-solving capabilities
- Willingness to travel
Responsibilities
- Develop and execute an event strategy aligned with the broader marketing plan, product launches, and brand objectives. Work closely with marketing leadership to ensure events are an integral part of campaigns and market penetration efforts. Regularly evaluate event opportunities to prioritize those that align with key business goals
- Lead the planning and delivery of congresses, tradeshows, and association meetings, including vendor selection, budgeting, and logistics. Ensure events effectively showcase the company’s products and services, including booth design, messaging, and customer engagement activities. Monitor and measure the success of events against KPIs, such as lead generation, stakeholder education, and sales impact
- Lead partnership with external vendors, event organizers, and agencies to ensure high-quality production and smooth execution of marketing activities. Manage contracts, timelines, and deliverables with partners
- Lead budgets for events and campaigns, ensuring efficient use of resources and adherence to financial plans
- Track the performance of events and marketing campaigns, analyzing key metrics and providing insights to improve future initiatives. Prepare post-event and post-campaign reports for internal review
- Develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media, content marketing, and email campaigns. Use data insights to drive personalized customer engagement and improve ROI
- Manage and optimize the digital marketing tech stack, including CRM, marketing automation platforms, data analytics tools, and AI solutions. Ensure seamless integration between systems to enable effective data-driven marketing
- Contribute creative ideas for marketing digital campaigns and events, helping to develop engaging content and promotional materials that resonate with target audiences
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What are the key responsibilities for event management in this role?
The role involves overseeing strategic planning, execution, and evaluation of congresses, events, and association meetings, including vendor selection, budgeting, logistics, and measuring success against KPIs like lead generation.
Is this a remote position or does it require office work?
This information is not specified in the job description.
What salary or compensation is offered for this Marketing Manager role?
This information is not specified in the job description.
What digital marketing skills are required for this position?
The role requires developing digital marketing strategies including SEO, SEM, social media, content marketing, and email campaigns, plus managing the digital tech stack with CRM, marketing automation, data analytics, and AI solutions.
What experience makes a strong candidate for this Events & Digital Marketing Manager role?
Strong candidates will have experience in strategic event planning and execution, vendor management, budget oversight, digital marketing strategy, and optimizing tech stacks with AI integration, particularly in the pharmaceutical diagnostics space.
GE Healthcare
Healthcare technology and data analytics provider
About GE Healthcare
GE Healthcare provides a range of healthcare technologies and services aimed at improving patient care. Its main products include imaging systems, mobile diagnostic devices, patient monitoring solutions, and advanced software for data analysis. These products help medical professionals make informed decisions and enhance the efficiency of healthcare delivery. Unlike many competitors, GE Healthcare invests significantly in research and development, allocating $1 billion each year to innovate and enhance its offerings. The company’s goal is to support healthcare providers in delivering better patient outcomes, as evidenced by its technology supporting over 300,000 patients daily and managing 2 billion patient scans each year.
Chicago, IllinoisHeadquarters
1892Year Founded
N/ACompany Stage
Data & Analytics, HealthcareIndustries
10,001+Employees