Web and Growth Manager
Flashpoint- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
The Senior Enterprise Growth Marketing Manager should possess a strong understanding of enterprise digital marketing strategies, including SEM, SEO, paid social, CRO/UXO, and emerging AI-powered channels. Experience with lead generation, qualification, and opportunity creation within a sales-led motion is required, along with the ability to manage campaigns end-to-end and optimize for ROAS. A demonstrated ability to lead continuous experimentation through A/B testing and other methodologies is also necessary.
As a Senior Enterprise Growth Marketing Manager, you will architect and own Webflow’s enterprise-grade digital acquisition strategy, design, execute, and optimize an always-on engine across various channels to generate qualified pipeline. This includes managing campaigns, leading continuous experimentation, evaluating and deploying AI tools, analyzing performance, and collaborating cross-functionally with multiple teams to ensure message-to-market fit and full-funnel alignment. Additionally, you will own channel budgets and drive performance against key metrics such as MQLs, SAOs, and revenue.
Visual web design and development platform
Webflow provides a platform for designing, building, and launching responsive websites without the need for coding. Users can create websites visually, making it accessible to those without technical skills. The platform caters to a wide range of clients, including freelancers, small businesses, and large enterprises, and is particularly favored by designers and marketers. Webflow operates on a subscription-based model, offering various pricing plans that accommodate different needs, from personal websites to advanced e-commerce solutions. Additionally, it provides hosting services and a marketplace for templates and design assets. Unlike traditional web development tools, Webflow's user-friendly interface and comprehensive features set it apart, aiming to simplify web design for everyone.