[Remote] Senior Director, Product Marketing at Deputy

Sydney, New South Wales, Australia

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Workforce Management, TechnologyIndustries

Requirements

8-10+ years in B2B SaaS marketing, including experience leading product marketing teams
Track record of launching and scaling products that drive revenue
Deep understanding of SaaS go-to-market across positioning, messaging, enablement, and cross-sell
Strong leadership, communication, and cross-functional influence
Comfortable operating in a fast-paced, high-growth environment
Experience in workforce management, HR tech, or payroll a strong plus

Responsibilities

Own global product marketing strategy and execution: Define how Deputy brings products and features to market and drives adoption across Scheduling, Timesheets, Payroll, HR, Analytics and AI
Drive revenue from new products: Lead go-to-market and monetization strategy for our growing suite of add-ons including positioning, cross-sell enablement, and post-launch growth
Lead a high-performing PMM team: Manage and coach a team of product marketers aligned by product and region. Scale the function to match Deputy’s multi-product growth
Ensure launch excellence: Build repeatable GTM processes that accelerate launch velocity and ensure each release drives measurable business impact
Reposition Deputy as an AI-first, complete people platform: Own the narrative shift that positions Deputy as the leading AI-powered platform for hourly work, unifying our products under a single, differentiated story
Champion customer and market insight: Own competitive analysis, customer segmentation, and field intelligence to guide product, GTM, and company strategy
Partner across the business: Work closely with Product, Marketing, Sales, and Success leaders to align on roadmap, messaging, and growth priorities

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyRevenue GrowthTeam LeadershipPositioningProduct LaunchesCross-Functional CollaborationAI ToolsSaaSWorkforce Management

Questions & Answers

Common questions about this position

Is this a remote position?

Yes, Deputy is a remote-first company with team members working remotely across the United States and hubs in various locations.

What is the salary for the Senior Director, Product Marketing role?

This information is not specified in the job description.

What are the key responsibilities of this role?

The role involves owning global product marketing strategy, driving revenue from new products, leading a PMM team, ensuring launch excellence, repositioning Deputy as an AI-first platform, and championing customer insights.

What is the team structure for this position?

You will lead a high-performing team of product marketers aligned by product and region, scaling the function to match growth.

What kind of candidate is Deputy looking for?

Deputy seeks a strategic and commercially-minded leader passionate about creating people-first solutions, with experience in go-to-market strategy, team leadership, and AI-driven innovation for hourly workforce management.

Deputy

Workforce management and staff scheduling platform

About Deputy

Deputy is a workforce management platform that simplifies staff scheduling, labor cost control, and timesheet management for businesses of all sizes. It allows users to create and share schedules easily, reducing scheduling workload by up to 50%, and includes features for demand planning and compliance with labor laws. The platform operates on a freemium model, offering a free starter plan and a premium package, and provides an open API for integration with other software systems. Deputy's goal is to help businesses manage their workforce efficiently while keeping labor costs low.

Sydney, AustraliaHeadquarters

2008Year Founded

$139.1MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Enterprise SoftwareIndustries

201-500Employees

Benefits

Health Insurance

401(k) Company Match

Flexible Work Hours

Stock Options

Paid Parental Leave

Private Health and Dental Insurance

Work from Home Stipend

Commuter Benefits

Risks

Increased competition from emerging platforms could erode Deputy's market share.

Reliance on a freemium model may limit revenue growth if users don't convert.

Data privacy concerns could lead to reputational damage and legal challenges.

Differentiation

Deputy offers a comprehensive platform for workforce management, including scheduling and compliance.

The platform's open API allows seamless integration with existing business software systems.

Deputy's freemium model provides accessibility to businesses of all sizes.

Upsides

Deputy achieved unicorn status, surpassing a billion-dollar valuation in 2023.

Integration with AI enhances demand planning and labor cost control for businesses.

Growing mobile-first solutions improve accessibility and user experience for workforce management.

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