Responsibilities

The Senior Marketing Director will create, implement, and oversee strategic B2B go-to-market initiatives to surpass lead generation goals, initiate inbound marketing campaigns to acquire fresh leads, work closely with the executive team to align new marketing strategies with business objectives and product development, monitor and analyze marketing metrics across channels, overseeing reports and dashboards and providing data-driven recommendations to enhance campaigns consistently, develop creative strategy and oversees the execution of marketing deliverables, including digital/print brochures, PowerPoint templates, email campaigns, mobile communications, display ads, and event displays, establish, maintain, and build the company’s brand through various print, online and experiential platforms and ensure adherence to brand guidelines in all corporate and strategic partner collateral, manage key digital marketing platforms such as LinkedIn, Facebook, Instagram, etc., manage marketing analytics tools, manage and develop direct reports, and perform other related duties as assigned.