Senior Director, Marketing Strategy at Orchard

Seoul, Seoul, South Korea

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

10+ years of proven success in music or entertainment marketing, preferably within a global or digital-focused organization
Deep understanding of both music and brand marketing ecosystems
Experience working with brand partnerships and Digital Streaming Platforms (DSPs) is highly preferred
Strong expertise in marketing strategy, consumer insights, analytics, and performance optimization
Demonstrated experience in P&L management and effective budget allocation
Fluent in English, with exceptional verbal and written communication abilities
Highly proficient in creating professional presentation decks and marketing materials, with a strong sense of visual storytelling and brand alignment

Responsibilities

Define and execute partnership and go-to-market strategies with minimal supervision
Collaborate closely with the Commercial and Sales teams to drive business growth, sharing insights and innovative case studies
Monitor and benchmark partner and deal performance, providing creative solutions to help partners adapt to the evolving digital music landscape
Coordinate internal communication, data analysis, and financial modeling to ensure effective information flow and informed strategic decision-making
Allocate marketing resources efficiently to achieve business objectives and market share growth
Lead the planning and execution of innovative digital, brand, and content marketing campaigns tailored to each artist and project
Oversee multiple social media platforms, ensuring consistent audience engagement and brand growth
Expand artist visibility by leveraging new and existing promotional channels and platforms
Utilize analytics and performance data to guide campaign strategy, execution, and optimization
Collect, analyze, and report data from DSPs and other digital platforms including internal data tools to generate actionable insights
Conduct post-campaign evaluations to measure success and identify opportunities for improvement
Manage regular sales and revenue reporting, analyzing performance to support strategic decisions
Continuously assess and optimize the use of creative and marketing resources to maximize ROI

Skills

Key technologies and capabilities for this role

Marketing StrategyGo-to-Market StrategyDigital MarketingContent MarketingSocial Media ManagementBrand ManagementBusiness DevelopmentData AnalysisFinancial ModelingCampaign ManagementArtist ManagementPartnership DevelopmentMarket Positioning

Questions & Answers

Common questions about this position

What experience is required for the Senior Director, Marketing Strategy role?

Candidates need 10+ years of proven success in music or entertainment marketing, preferably within a global or digital-focused organization, along with deep understanding of music and brand marketing ecosystems.

What key skills are essential for this position?

Strong expertise in marketing strategy, consumer insights, analytics, and performance optimization is required, plus experience with brand partnerships and Digital Streaming Platforms (DSPs) is highly preferred.

Is the role remote or does it require office presence?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

What makes a strong candidate for this Senior Director role?

A strong candidate has 10+ years in music or entertainment marketing with a global or digital focus, deep knowledge of music and brand marketing, and experience with DSPs and brand partnerships.

Orchard

Streamlines home buying and selling process

About Orchard

Orchard operates in the residential property market, focusing on making the process of buying and selling homes more efficient and less stressful for clients. Their main service is the 'Move First' approach, which allows clients to purchase a new home before selling their current one, alleviating the pressure of coordinating both transactions. This is supported by a guaranteed back-up offer that provides security for sellers. Additionally, Orchard offers free home valuations that are claimed to be 30% more accurate than typical valuations, helping clients understand property values better. Unlike traditional real estate agencies, Orchard's unique services and focus on client convenience may allow them to charge a premium for their offerings. The goal of Orchard is to simplify the home buying and selling experience, making it more accessible and less daunting for individuals and families.

New York City, New YorkHeadquarters

2017Year Founded

$228.6MTotal Funding

SERIES_DCompany Stage

Real EstateIndustries

501-1,000Employees

Benefits

Comprehensive benefits - We offer medical, vision, and dental benefits for employees and dependents, with some plans fully sponsored by Orchard.

Paid parental leave - We offer new parents up to 18 weeks paid leave to bond with their newborns—plus a customized one-month transition period to ease into life as a working parent.

Paid family leave - We offer up to 10 weeks paid leave for employees who need to care for sick family members.

Flexible paid time off - We count your contributions, not vacation days. Take the time you need to recharge and refresh.

Team events - From monthly town hall meetings to team lunches and gatherings outside of the office, we make time to celebrate wins and unwind together.

Paid industry certification - We cover dues on licenses and renewal fees for brokers, realtors, and more.

Risks

Rising interest rates could deter potential homebuyers, impacting Orchard's core business.

iBuying platforms like Opendoor pose competitive threats to Orchard's 'Move First' approach.

Expansion into new markets may strain Orchard's resources and operational capabilities.

Differentiation

Orchard's 'Move First' approach allows clients to buy before selling their current home.

They offer free home valuations claimed to be 30% more accurate than competitors.

Orchard provides a comprehensive suite of vendor partner services for home improvement.

Upsides

Orchard ranks in the top 10 fastest-growing real estate companies in the U.S.

Expansion into Arizona, Oregon, and Washington opens new market opportunities.

Increased demand for digital real estate transactions aligns with Orchard's tech-driven model.

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