Senior/Director, Marketing

Tokyo, Japan

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Enterprise Software, AI & Machine LearningIndustries

Requirements

The Senior/Director, Marketing, Japan will require strong leadership and coaching skills to manage and direct the Japan Marketing team. A trusted partnership with regional Sales leadership teams is essential, along with the ability to support territory and pipeline needs through marketing strategies and programs that accelerate deal velocity. Understanding regional differences and improving the customer experience are also key qualifications.

Responsibilities

This role involves developing and implementing a strategic marketing plan for Japan, encompassing digital marketing, events, and other marketing activities. The responsibilities include introducing new and innovative approaches to lead generation and pipeline acceleration, adjusting strategy and plans based on pipeline needs across various business segments, and building a plan of execution with formalized operational processes and indicators to meet the overall pipeline creation/generation goals of the Japan revenue organization.

Skills

Marketing

Digital Marketing

Demand Generation

Pipeline Management

Sales Enablement

Team Leadership

Strategic Planning

Campaign Management

Event Planning

WalkMe

Digital adoption platform for user guidance

About WalkMe

WalkMe specializes in Digital Adoption Platforms (DAP) that enhance user experiences for employees and customers. The platform works by overlaying visual cues and personalized content on websites or enterprise software, which helps users with onboarding, training, and provides real-time contextual guidance. This approach allows users to navigate complex systems more easily and efficiently. Unlike many competitors, WalkMe focuses on continuous support and updates through a subscription-based model, ensuring that clients receive ongoing assistance. The main goal of WalkMe is to improve enterprise productivity and user engagement by facilitating effective digital adoption in the workplace.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$299.1MTotal Funding

IPOCompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Comprehensive Health Care Coverage for Medical, Dental, and Vision for our Employees and Families

401(k) with company matching program

Parental Leave programs

Vacation policy to encourage a healthy work-life balance

WalkMe offices are open during Covid-19 for those who chose to come (vaccines required) with in-person and virtual social activities to promote positive employee engagement

Risks

SAP acquisition may lead to internal restructuring and potential operational disruptions.

Integration with SAP's offerings could face technical challenges, delaying benefits.

Intensifying competition in the digital adoption market could erode WalkMe's market share.

Differentiation

WalkMe offers a code-free platform for digital adoption, simplifying user experiences.

The platform provides real-time contextual guidance, enhancing onboarding and training processes.

WalkMe's subscription model ensures continuous support and updates for enterprise clients.

Upsides

Increased demand for digital adoption platforms boosts WalkMe's market potential post-pandemic.

Strategic partnerships with Cognizant and UST expand WalkMe's reach and capabilities.

WalkMeX, an AI copilot, enhances user engagement with contextual awareness and AI-driven suggestions.

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