Senior Director, Integrated Marketing

Position Overview

• Location Type: [Not Specified]
• Job Type: Regular Full-Time
• Salary: [Not Specified]

Versapay is seeking a strategic and creative Senior Director of Integrated Marketing to lead the development and execution of cross-channel marketing programs that drive awareness, engagement, and pipeline growth. Reporting to the CMO, this role will oversee content strategy, campaign development, event marketing, and owned social media channels. You’ll collaborate closely with product marketing, demand generation, sales, and creative teams to deliver compelling, consistent messaging across all touchpoints. The ideal candidate is a seasoned marketing leader with a passion for storytelling, a data-driven mindset, and a proven ability to manage complex, integrated marketing initiatives that deliver measurable results.

About Versapay 🚀

For growing businesses that need to accomplish more with less, Versapay’s Accounts Receivable Efficiency Suite simplifies the invoice-to-cash process by automating invoicing, facilitating B2B payments, and streamlining cash application with AI. Versapay integrates natively with top ERPs, while allowing businesses to collect with a self-serve payment portal and collaborate with customers and teammates to resolve what automation alone can’t. Owned by Great Hill Partners, Versapay’s employee base spans the U.S. and Canada with offices in Atlanta and Miami. With 10,000 customers and 5M+ companies transacting, Versapay facilitates 110M+ transactions and $170B+ in payments volume annually.

Our Values ⭐️

• We obsess over our customers.
• We help each other.
• We embrace diversity.
• We find better ways.
• We get things done.
• We own it.

How You'll Make an Impact:

• Lead the strategy and execution of integrated marketing programs across content, campaigns, events, and social media.
• Develop and manage a content strategy that supports the buyer journey, including blogs, whitepapers, case studies, videos, and more.
• Own the campaign calendar and orchestrate multi-channel campaigns that align with business goals and drive demand.
• Oversee the planning and execution of virtual and in-person events, including trade shows, webinars, and customer conferences.
• Manage Versapay’s owned social media channels, ensuring consistent brand voice and engagement across platforms.
• Collaborate with product marketing to ensure messaging consistency and alignment with product launches and updates.
• Partner with sales and revenue teams to ensure marketing programs are aligned with pipeline goals and sales enablement needs.
• Develop and analyze performance metrics and optimize programs based on insights and ROI.
• Lead and mentor a high-performing team of marketers, fostering a culture of creativity, accountability, and continuous improvement.

Key Responsibilities:

• Own end-to-end execution of online and offline demand generation programs that will yield substantial pipeline generation, including paid and organic media, multi-channel campaigns, email campaigns and ABM programs.
• Track and measure the impact of our programs and use data insights to continuously optimize initiatives for improved results.
• Work with internal and external resources to create compelling content and messaging tailored by audience and funnel stage.
• Build the strategy to properly utilize and extend Versapay’s understanding and ability to target our Ideal Customer Profile and key personas using resources available to you such as intent signals, market research, sales feedback and others.
• Manage any 3rd party agencies that Versapay utilizes to buy and deploy media dollars across demand generation creative execution and channels.
• Work closely with Sales and Revenue Operations teams to ensure proper alignment on lead follow-up, opportunity progression, and identify and address any gaps.
• Oversee management of the Versapay website and all other web assets (landing pages, content pieces, etc.).