Versapay

Senior Director, Integrated Marketing

Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing & Advertising, Software & Technology, Financial TechnologyIndustries

Requirements

The Senior Director of Integrated Marketing should possess a proven marketing leadership experience, a passion for storytelling, and a data-driven mindset. They require a strong ability to manage complex, integrated marketing initiatives and deliver measurable results, along with experience in content strategy, campaign development, event marketing, and social media management. A collaborative approach and the ability to lead and mentor a marketing team are also essential.

Responsibilities

This role involves leading the strategy and execution of integrated marketing programs across content, campaigns, events, and social media, developing a content strategy to support the buyer journey, overseeing the campaign calendar and orchestrating multi-channel campaigns, managing Versapay’s owned social media channels, collaborating with product marketing and sales teams, and developing and analyzing performance metrics to optimize programs. The Senior Director will also be responsible for end-to-end execution of online and offline demand generation programs, tracking and measuring program impact, creating compelling content, building a strategy to target the Ideal Customer Profile, and managing 3rd party agencies to deploy media dollars.

Skills

Content Strategy

Campaign Development

Event Marketing

Social Media Management

Cross-channel Marketing

Storytelling

Data-driven Marketing

Integrated Marketing Initiatives

Collaboration with Product Marketing, Demand Generation, Sales, Creative Teams

Versapay

Automates accounts receivable processes for businesses

About Versapay

VersaPay automates accounts receivable processes for businesses, focusing on the B2B market. Its main product, the ARC platform, simplifies invoicing and payment by providing an online self-service portal where customers can receive invoices, make payments, and communicate with businesses. This portal is customizable, allowing clients to tailor the experience to their needs, which enhances customer satisfaction and retention. VersaPay operates on a subscription-based model, charging clients a recurring fee for access to the ARC platform, along with potential transaction fees for processed payments. This focus on customer-friendly solutions sets VersaPay apart from competitors in the financial technology sector, which is rapidly growing due to the demand for digital business solutions. The company's goal is to improve the efficiency of accounts receivable processes, making them more secure and user-friendly for businesses and their customers.

Key Metrics

Toronto, CanadaHeadquarters

2006Year Founded

$18.7MTotal Funding

IPOCompany Stage

Enterprise Software, FintechIndustries

201-500Employees

Benefits

Remote Work Options

Flexible Work Hours

Risks

Emerging fintech startups like Zūm Rails pose competitive threats to Versapay.

Relocating headquarters to Miami-Dade may cause operational and cultural challenges.

New executive appointments could lead to strategic shifts affecting client relationships.

Differentiation

Versapay offers a cloud-based invoice-to-cash solution for superior customer experience.

The ARC platform provides a customizable self-service portal for efficient invoicing and payments.

Versapay integrates with various ERPs for automatic payment reconciliation and real-time insights.

Upsides

Versapay's network grew 5X in 18 months, now serving 5 million businesses.

The mid-market's demand for digital AR solutions presents growth opportunities for Versapay.

Versapay's focus on secure transactions aligns with the trend towards virtual card adoption.

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