Senior Director, Digital Marketing at Universal Music Group

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

4+ years of experience in digital marketing within the music industry, preferably at a major label
Strong analytical background and ability to create and update reports
Ability to lead cross-functional teams (strong project management, organization, and communication skills)
Ambitious self-starter requiring minimal direction
Excellent oral and written communication skills for presenting campaigns and contextualizing results to a broad audience
Social strategy and paid media planning experience preferred
Proficient with Excel, PowerPoint or Keynote, Photoshop, video editing software (Premiere or Final Cut), and collaboration/asset management tools like Google Drive, Dropbox, Evernote, Basecamp
Strong computer knowledge of various music applications and excellent knowledge of the Internet
Motivated, creative, innovative, organized, detail-oriented, and accustomed to working under tight deadlines
Thrives in a team environment but able to take initiative and work independently
Bachelor’s Degree preferred

Responsibilities

Define, plan, and execute digital marketing campaigns for a roster of artists
Contribute to the design and creation of the artist's digital assets, including photo and video content as needed
Conduct heavy research of artist communities, micro/macro creators, and word-of-mouth analysis (reading and analyzing blogs, other artist sites)
Identify viral, digital word-of-mouth marketing opportunities to drive traffic, fan acquisition, and brand awareness for artists
Quantify the success and efficiency of digital promotions, paid media campaigns, eCommerce efforts, social engagement, and partnerships via various analytics tools
Manage relationships with top-level artists, managers, and other partners
Discover new sites and outlets to promote artists and maintain relationships with key sites, creators, and partners
Filter results of analysis and present it to internal departments
Measure and analyze overall campaign performance and provide insights and key learnings
Track specific milestones, including email, social and advertising conversion rates, plays and views, number of fans acquired, campaign spend, and ROI against project goals
Create and manage database marketing campaigns to find new fans and optimize conversions

Skills

Digital Marketing

Campaign Management

Analytics Tools

Paid Media

Social Engagement

eCommerce

Content Creation

ROI Analysis

Database Marketing

Artist Relations

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters

1934Year Founded

$3,890.9MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance

Risks

Legal battle with Drake over 'pay-for-play' could harm UMG's reputation.

Downtown Music acquisition may face regulatory scrutiny, delaying expansion plans.

AI partnership with Amazon may not fully address evolving AI content challenges.

Differentiation

UMG leads the music industry with a diverse global presence in 60+ countries.

UMG's artist-centric streaming model enhances engagement and revenue for musicians.

UMG's strategic partnerships, like with Amazon, bolster innovation and content protection.

Upsides

UMG's acquisition of Downtown Music boosts its independent music sector presence.

Partnership with KLAY Vision positions UMG as a leader in AI-driven music innovation.

Collaboration with WPP enhances UMG's marketing capabilities and global reach.

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