Senior Director, Content Insights & Planning

Los Angeles, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, Streaming, MediaIndustries

Requirements

Candidates are required to possess 10+ years of experience in content analytics, business intelligence, or strategic insights within a streaming or digital media environment, along with strong expertise in content performance measurement, audience segmentation, and predictive modeling. They should also have a proven track record of translating complex data into actionable recommendations and a deep understanding of the streaming landscape, including Originals development, content acquisition, and viewer behavior patterns. Advanced Excel and data visualization skills, along with experience with BI tools like Looker, Tableau, or similar, are essential.

Responsibilities

As Senior Director, Content Insights & Planning, the individual will lead the development of content performance frameworks and audience insights to drive strategy across Original Programming, Content Acquisition & Partnerships, and Scheduling. They will provide data-driven guidance for greenlighting, scheduling, and optimizing content investments, deliver recurring and ad hoc reporting to executive leadership, drive insight-backed recommendations to support merchandising efforts, develop projections and planning models, and partner cross-functionally to provide data-backed content highlights and performance readouts. Furthermore, they will identify and communicate emerging trends in viewer behavior and represent the Content organization in cross-functional planning forums.

Skills

Content Strategy

Data Analysis

Merchandising

Programming

Acquisitions

Leadership

Strategic Planning

Audience Growth

Performance Analysis

Viewer Behavior

Tubi

Free ad-supported movie and TV streaming

About Tubi

Tubi provides a free streaming service that allows users to watch a large selection of movies and TV shows without any subscription fees. The platform operates on an ad-supported model, meaning that while users can access content for free, they will see advertisements during their viewing. This approach makes Tubi appealing to individuals who are looking for quality entertainment without the costs associated with services like Netflix or Hulu. Tubi primarily targets a diverse audience, including budget-conscious consumers and those who prefer streaming over traditional cable TV. Currently, Tubi operates in the United States and is working on meeting GDPR requirements to expand into European markets. The company's goal is to offer accessible entertainment while generating revenue through advertising partnerships.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$73MTotal Funding

ACQUISITIONCompany Stage

Consumer Goods, EntertainmentIndustries

201-500Employees

Benefits

Compensation - Every employee is paid a competitive & equitable salary.

Benefits - We offer generous coverage for health, dental, vision, and more for you and your dependents.

Parental Leave Program - We are proud to support growing families of all shapes and sizes and types. We welcome each new addition with generous paid time off to bond with your new addition.

Wellness - Tubi cares about your well being inside and out. That’s why we offer multiple coverage options for mental and physical well being for you and your family as well as a fitness stipend.

Tuition Reimbursement Program - Your professional growth and development are important to Tubi and we’re here to support you.

401(k) Match - Investing in your future is important to us. From our highly-rated retirement savings matches to financial advisors and planning services, we offer many resources to help keep you financially fit.

Risks

'Scenes' may struggle to differentiate from TikTok and Instagram Reels.

UK expansion faces regulatory and competitive challenges from local streaming services.

Past perceptions of Tubi as a 'scam' may hinder brand trust and growth.

Differentiation

Tubi offers a vast library of free, ad-supported content, unlike subscription services.

The 'Scenes' feature provides TikTok-style clips to enhance content discovery.

Tubi's partnerships with creators like Issa Rae boost its appeal to diverse audiences.

Upsides

Growing interest in ad-supported streaming boosts Tubi's user base and ad revenue.

The 'Scenes' feature aligns with the trend of short-form video consumption.

Tubi's potential European expansion opens new markets and revenue streams.

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