Senior Director - Business Development at FreshBooks

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Software, SaaS, Customer ExperienceIndustries

Requirements

10+ years of experience in sales and business development
5+ years in a leadership role (implied for Senior Director level managing international BDR/SDR teams)

Responsibilities

Define and execute the international go-to-market strategy for Business Development teams
Lead, mentor, and scale a high-performing international team of BDRs and SDRs
Ensure successful adoption and optimization of AI/ML tools across all BDR workflows to maximize lead-to-opportunity conversion and achieve international targets
Implement and evolve outbound strategies using predictive lead scoring, buyer intent signals, and dynamic, data-backed playbooks across multiple regions
Use AI-driven trend analysis and predictive forecasting to identify pipeline gaps, forecast accurately, and drive business outcomes
Provide strategic, data-centric input to the executive leadership team
Partner cross-functionally with Sales, Marketing, RevOps, and Enablement to align international pipeline generation with company goals
Use AI-powered conversation intelligence tools for scalable coaching on messaging, objection handling, and conversion rates
Own hiring, onboarding, and culture for a diverse international team, recruiting AI-literate, adaptive talent
Foster a culture of innovation and continuous improvement

Skills

Key technologies and capabilities for this role

Business DevelopmentGo-to-Market StrategyArtificial IntelligenceMachine LearningGenAIPredictive ScoringBuyer Intent InsightsPipeline ManagementInternational MarketsBDRSales Strategy

Questions & Answers

Common questions about this position

Is this role remote or on-site?

This is an on-site position.

What is the salary range for this Senior Director role?

This information is not specified in the job description.

What are the key responsibilities for this position?

The role involves defining and executing international go-to-market strategy for Business Development teams, operationalizing AI/ML tools like GenAI-powered personalization and predictive scoring, and leading a team of BDRs and SDRs to generate scalable pipeline internationally.

What is the company culture like at Freshworks?

Freshworks emphasizes a people-first approach to AI that eliminates friction, making employees more effective and organizations more productive, with a fresh vision for uncomplicated service software that delivers exceptional customer and employee experiences.

What makes a strong candidate for this Senior Director role?

A proven leader passionate about leveraging AI and Machine Learning to build efficient pipelines, with strategic vision to lead international BDR/SDR teams and experience in go-to-market strategies across diverse markets.

FreshBooks

Cloud-based accounting software for businesses

About FreshBooks

FreshBooks provides cloud-based accounting software aimed at simplifying financial management for small to medium-sized businesses and self-employed professionals. The software allows users to efficiently track expenses, time, and invoices, making it accessible even for those without accounting experience. Users subscribe to the service with various pricing tiers, and they can take advantage of a 30-day money-back guarantee and an 80% discount for the first four months. FreshBooks stands out from competitors by offering a user-friendly interface and mobile accessibility, enabling users to manage their finances on the go. The company's goal is to help business owners and accountants streamline their financial processes, improve organization, and enhance client relationships.

Toronto, CanadaHeadquarters

2003Year Founded

$149.6MTotal Funding

DEBTCompany Stage

Consumer Software, FintechIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

401(k) Company Match

Stock Options

Unlimited Paid Time Off

Parental Leave

Home Office Stipend

Professional Development Budget

Risks

Increased competition from market leaders may impact FreshBooks' market share.

Dependency on Stripe's technology could pose risks if Stripe faces issues.

Economic downturns may threaten FreshBooks' subscription-based revenue model.

Differentiation

FreshBooks offers a user-friendly platform for non-accountants, simplifying financial management.

The company provides mobile-friendly solutions, catering to the rise of remote work.

FreshBooks' integration with Shopify enhances e-commerce capabilities for online businesses.

Upsides

FreshBooks' subscription model aligns with industry trends, boosting customer acquisition and retention.

The expansion of Stripe Connect features enhances FreshBooks Payments, improving payment processing.

AI-driven financial analytics tools can provide predictive insights, enhancing decision-making.

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