Senior Digital Strategist (all genders) - Retail & CPG Vertical

Position Overview

• Location Type: Hybrid (Germany)
• Employment Type: Full-time
• Salary: Not specified

WongDoody is a creative technology agency with 30 years of experience, 2,000 designers and innovators, and 20 design studios around the world. We are proud to have won over 500 creative awards and have twice been finalists for Innovation Agency of the Year. We create intelligent marketing and experiences that help unlock what’s next for people and brands. And we believe in a Friend Called Future - always embracing what's new and what's next with open arms.

Retail & CPG Vertical: Our team specializes in FMCG and retail. Together with strong, unique brands like OTTO, bonprix, Rolf Benz and Avène we develop new brand strategies, customer-centric campaigns and digital products. We find new ways to combine creation, data and media.

This role seeks a Senior Digital Strategist to join the team, working on innovative and creative marketing activities for B2C and B2B clients across the DACH region. The ideal candidate is a strategic and creative thinker, digitally and socially obsessed, deeply interested in technology, and accustomed to recognizing insights and translating them into actionable takeaways for clients and creative teams. They are passionate about leveraging AI and experimenting with the latest digital trends.

Responsibilities

• Develop sophisticated strategic concepts and cross-channel communication experiences.
• Create data-driven analyses and research (market, competitors, and target groups) for the development of a strong strategic foundation.
• Develop insight- and data-driven creative briefs, with clearly defined goals, and client strategy documents.
• Identify innovative business areas, trends, and technologies, and direct implications for clients.
• Lead strategic content on client projects, regularly present to and exchange with clients, and provide continuous strategic client consulting.
• Design and facilitate strategy and creative workshops within the team and with clients.
• Ensure on-brief creative quality while adhering to timing and budget constraints.
• Collaborate closely with colleagues in creation and performance teams to enhance digital marketing content.
• Test and evaluate new marketing channels and advertising formats.
• Stay updated with the latest trends in digital marketing, evaluate new technologies, and integrate them into our marketing strategies.
• Experiment with AI tools and technologies to drive innovative marketing solutions.
• Own and manage relationships with external partners and vendors to support integrated programs.
• Guide junior team members.

Requirements

• At least 5 years of professional experience.

Company Information

WongDoody offers:

• Benefits:
  • Flexible working hours
  • Work where it works for you (Germany) - At home or in the office, or any mix you like
  • 30 days' vacation per year
  • Urban Sports Club
  • A great team environment
  • Access to cutting-edge marketing tools and technologies