Senior Digital Marketing Specialist at Keeper

Chicago, Illinois, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

InsuranceIndustries

Requirements

Candidates must possess over 5 years of experience in insurance sales, digital marketing, performance marketing, or lead generation bids within the P&C industry. A proven track record of managing multi-channel lead generation campaigns, hands-on experience with budget optimization and ROI-driven scaling, and experience managing over 20 third-party vendors are required. Strong analytical skills with deep knowledge of CPL, CPA, CAC, ROI, and conversion rate optimization, familiarity with TCPA, CMS, and insurance/financial marketing regulations, and demonstrated experience managing over $5M in annual marketing budgets are also essential. Partnership with Legal and Compliance teams and implementing quality assurance checks are necessary.

Responsibilities

The Senior Digital Marketing Specialist will oversee alternative distribution channels and optimize lead generation strategies, managing over 25 lead vendor relationships for in-house agencies. Responsibilities include launching, scaling, and optimizing campaigns across various channels, adjusting bids and budgets to maximize ROI, and managing lead purchasing budgets and vendor invoicing. The role involves tracking and reporting on KPIs, identifying and implementing corrective actions for underperforming channels, and testing new digital traffic sources. Collaboration with in-house agencies, state product teams, and Legal is expected, along with attending industry conferences for vendor development. Ensuring compliance with TCPA, CMS, and insurance-specific regulations, maintaining lead quality, and positioning alternative distribution as a primary revenue growth driver are key duties.

Skills

Digital Marketing

Lead Generation

Campaign Management

Vendor Management

ROI Optimization

Performance Monitoring

KPI Tracking

Digital Platforms

Insurance Marketing

Keeper

Digital platform for bookkeeping efficiency

About Keeper

Keeper.app provides a digital platform designed to assist bookkeeping and accounting firms in improving their operational efficiency. The main feature of the platform is a client portal that facilitates better communication between firms and their clients, along with comprehensive reporting packages that help streamline the month-end closing processes. By offering a subscription-based service, Keeper.app generates revenue through monthly or annual fees paid by its clients. What sets Keeper.app apart from its competitors is its strong emphasis on enhancing quality control and process efficiencies, as well as its commitment to exceptional customer service. The company's goal is to onboard more bookkeeping firms to its platform, thereby increasing productivity and simplifying their workflows.

Austin, TexasHeadquarters

2020Year Founded

$126.5KTotal Funding

SEEDCompany Stage

Enterprise Software, FintechIndustries

11-50Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

Company Equity

Risks

AI-driven competitors threaten Keeper's market share in bookkeeping solutions.

Rapid tech advancements require Keeper to continuously innovate to stay competitive.

Data privacy concerns could impact Keeper's reputation and client trust.

Differentiation

Keeper offers a unique client portal for streamlined communication and reporting.

The platform focuses on improving quality control and process efficiencies for bookkeepers.

Keeper is praised for its exceptional customer service in the fintech sector.

Upsides

Integration with AI tools enhances Keeper's financial data insights and reporting.

Remote work trends boost demand for Keeper's digital collaboration solutions.

Cloud adoption in accounting offers expansion opportunities for Keeper's services.

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