Senior Digital Advertising Strategist (Amazon & Retail Media Focus) at Pattern

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

eCommerce, Digital Advertising, Retail MediaIndustries

Requirements

2:1/1st degree or above
3+ years’ hands-on experience in Search or Performance Marketing, ideally within an agency or ecommerce environment
Proven track record executing campaigns across Amazon Ads, Google Ads or programmatic (experience with Meta, TikTok and EU marketplaces are a plus)
Strong analytical mindset with the ability to turn performance data into clear insights and actions
Proficiency in Excel, Data Visualisation, Google Analytics, and other tools used to analyse and interpret campaign performance
Excellent verbal and written communication skills — able to simplify complex topics for clients and internal teams
Naturally curious with strong critical thinking skills — question assumptions, spot patterns, and solve problems proactively
Experience working with retail or ecommerce brands is highly desirable
Game Changers - looks at problems with an open mind, shares new ideas, reassesses plans, attaches realistic timelines to goals, makes profitable/productive/innovative contributions, pursues process improvements
Data Fanatics - recognises problems and understands them through data, draws unbiased conclusions leading to actionable solutions, tracks effects of solutions using data
Partner Obsessed

Responsibilities

Lead the hands-on execution and optimisation of paid media campaigns across Amazon Ads, Amazon DSP, EU Marketplaces such as TikTok Shop, Ebay, Zalando & Allegro and other retail media channels
Test, scale, and optimise campaign elements including keywords, bids, audiences, placements, and creative to drive revenue and efficiency
Analyse campaign performance and identify strategic opportunities — from keyword research and competitive analysis to new campaign launches and budget shifts
Own budget pacing and performance monitoring across multiple accounts to ensure monthly and annual revenue goals are met
Nurture brand partner relationships via calls, emails, and meetings — providing clear insights, strategic recommendations, and campaign updates
Deliver weekly, monthly, and quarterly reporting, telling performance stories that inform future strategy
Collaborate closely with Brand Management, Analytics and Creative teams to align advertising with broader growth objectives
Provide retail media and SEM expertise internally and contribute to strategic consulting projects where needed

Skills

Key technologies and capabilities for this role

PPCSearch AdvertisingProgrammaticAmazon AdsAmazon DSPTikTok ShopeBayZalandoAllegroKeyword ResearchBid OptimizationAudience TargetingCreative OptimizationCampaign OptimizationBudget PacingPerformance Analysis

Questions & Answers

Common questions about this position

What is the salary for the Senior Digital Advertising Strategist role?

This information is not specified in the job description.

Is this position remote or hybrid, and where is it located?

The position is located in London and operates on a hybrid model.

What experience and skills are required for this role?

Candidates need 3+ years in digital advertising, preferably PPC/Search or Programmatic, with hands-on experience in Amazon Ads, Google Ads or programmatic. A strong analytical mindset to turn data into insights, proficiency in Excel and data visualization tools, and a 2:1/1st degree or above are required.

What is the company culture like at Pattern?

Pattern seeks proactive, persistent team members with high standards who are efficient, intelligent, organized, and high-energy builders willing to roll up their sleeves to drive partner success through data-driven insights.

What makes a strong candidate for this Senior Digital Advertising Strategist position?

Strong candidates have a proven track record in executing campaigns on Amazon Ads, Google Ads, or programmatic platforms, especially in agency or ecommerce settings, along with excellent analytical skills and experience with EU marketplaces as a plus.

Pattern

Ecommerce acceleration and competitive analysis

About Pattern

Pattern.com focuses on ecommerce acceleration, particularly on Amazon, by providing a free digital shelf management software that analyzes data from millions of searches and products. This tool uses machine learning to give brands insights into their competition, helping them optimize their product listings. Unlike competitors, Pattern.com offers both free tools and premium services, including market insights and consultancy, to help brands grow on Amazon. The company's goal is to empower brands to enhance their visibility and sales on one of the largest online marketplaces.

Lehi, UtahHeadquarters

2013Year Founded

$269.4MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Consulting, Consumer GoodsIndustries

1,001-5,000Employees