Senior Digital Advertising Strategist at Pattern

Pune, Maharashtra, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Digital AdvertisingIndustries

Requirements

5-7 years of experience in digital advertising, with at least 4 years focused on eCommerce marketplaces (Amazon, Noon, etc.)
Proven expertise in managing large-scale advertising campaigns on Amazon, including experience with DSP, Sponsored Ads, Amazon Cloud Services, and bid automation tools
Experience leading a team and mentoring colleagues (a plus)
Strong problem-solving skills, with the ability to operate in a fast-paced and dynamic environment
Advanced data analytics skills, with the ability to extract insights and make data-driven strategic decisions
Proficiency in Microsoft Office, especially Excel, PowerPoint, and Word, for data analysis, reporting, and presentations
Hands-on experience with third-party tools (a plus)
Knowledge of Google Ads and social media marketing (Meta, TikTok, etc.) to support cross-channel advertising strategies (a plus)
Strong client management skills, with the ability to navigate complex relationships and drive business outcomes
Excellent verbal and written communication skills, with the ability to present insights and strategies effectively to senior stakeholders
Ability to prioritize tasks, manage multiple projects simultaneously, and handle ambiguity effectively
A proactive mindset with a focus on continuous improvement, automation, and innovation

Responsibilities

Own the end-to-end execution of the advertising strategy for brands across Amazon, Noon, and other digital marketplaces in the MENA region
Lead on-boarding, media planning, budget allocation, and campaign execution to achieve sales, RoAS, and brand growth targets
Develop and refine advertising best practices, ensuring structured and scalable campaign management processes
Take ownership of advertising budgeting, forecasting, and forward-looking planning in collaboration with Merchandising, Brand Management, and Finance teams
Identify and implement automation opportunities to improve campaign efficiency and performance
Provide mentorship and guidance to junior team members, ensuring knowledge transfer and operational excellence
Collaborate with the brand management team to align marketplace advertising goals with broader multi-channel digital marketing efforts, including social media and search advertising
Conduct deep-dive analyses on advertising performance, ensuring campaigns are optimized for visibility, conversion, and efficiency
Research and implement advanced bidding strategies, audience segmentation techniques, and keyword optimization methods
Drive A/B testing initiatives for ad creatives, placements, and messaging to continuously enhance campaign performance
Stay ahead of platform updates, algorithm changes, and new features to refine advertising strategies proactively
Utilize 3rd-party tools to enhance advertising performance and automation
Own relationships with brand managers, external partners, and platform representatives to ensure alignment on advertising goals
Present advertising proposals and performance reviews to senior stakeholders, providing data-backed insights and strategic recommendations
Negotiate advertising budgets with internal teams and external partners, ensuring efficient allocation and maximum impact
Lead monthly and quarterly business reviews with partners, analyzing results and refining strategies accordingly
Build a culture of collaboration and accountability within the team, ensuring seamless execution of campaigns and reporting processes

Skills

Amazon Advertising

Noon Advertising

Media Planning

Budget Allocation

Campaign Execution

RoAS Optimization

A/B Testing

Keyword Optimization

Audience Segmentation

Bidding Strategies

Performance Analysis

Automation

Data Analysis

Pattern

Ecommerce acceleration and competitive analysis

About Pattern

Pattern.com focuses on ecommerce acceleration, particularly on Amazon, by providing a free digital shelf management software that analyzes data from millions of searches and products. This tool uses machine learning to give brands insights into their competition, helping them optimize their product listings. Unlike competitors, Pattern.com offers both free tools and premium services, including market insights and consultancy, to help brands grow on Amazon. The company's goal is to empower brands to enhance their visibility and sales on one of the largest online marketplaces.

Lehi, UtahHeadquarters

2013Year Founded

$269.4MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Consulting, Consumer GoodsIndustries

1,001-5,000Employees

Risks

Increased competition from AI-driven ecommerce platforms could erode Pattern's market share.

The rapid growth of Amazon's third-party sellers may dilute Pattern's service effectiveness.

The partnership with Giggster may divert focus from core ecommerce services.

Differentiation

Pattern offers a free digital shelf management tool for Amazon sellers.

The company uses machine learning to provide customized insights for product optimization.

Pattern's premium services include deep market insights and patented technology solutions.

Upsides

Pattern was named one of the World's Most Innovative Companies in 2024.

The launch of the Shelf inventory solution expands Pattern's service offerings.

Pattern's AI models enhance seller performance across multiple retail marketplaces.

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