Demand Generation Manager
OloSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, SaaS, AnalyticsIndustries
Requirements
- 5+ years of experience in B2B SaaS marketing campaign management
- Successful track record in launching campaigns that drive product signups and handraisers, while knowing how to measure success and look for optimization opportunities
- Experience with paid media channels (Google, Facebook, LinkedIn, Twitter, etc.) and how to use them to drive campaign success
- Demonstrated experience working with key marketing functions to ensure alignment
- Hands-on experience with marketing tech, analytics, and project management tools (ex., Hubspot, Salesforce, Bizible, RollWorks, Notion)
- Awesome writing skills, with the ability to communicate complex ideas in simple terms
- Ability to manage multiple projects at the same time in a fast-paced environment
- Proactively engaged in the B2B marketing community — always learning mindset, building for modern PLG marketing strategies
Responsibilities
- Create and launch campaigns across marketing channels (e.g., paid media, email, third-party sponsorships, webinars, etc.), establish milestones, and communicate deliverables and results to cross-functional teams
- Work closely with other campaign managers and performance marketing team to create full-funnel campaigns that drive awareness and capture demand within our ICP
- Establish campaign goals and communicate campaign performance to external stakeholders; build campaigns optimized for different objectives (awareness vs. conversion)
- Be customer-obsessed, with deep curiosity about our target audience and their journey, and leverage that to build campaigns that resonate with our ICP
- Partner across our creative, content, BDR, and marketing operations teams to build and execute global campaigns
Skills
Demand Generation
Campaign Management
Paid Media
Email Marketing
Webinars
Performance Marketing
Cross-Functional Collaboration
Metrics Tracking
PLG
ICP Targeting
Mixpanel
Data analytics for user behavior insights
About Mixpanel
Mixpanel provides data analytics tools that help businesses understand user interactions with their products. It tracks user behavior and measures engagement on websites and mobile applications, allowing companies to gain insights into how users engage with their digital platforms. Mixpanel's services are offered through a subscription model, where clients pay a recurring fee based on the volume of data tracked and features accessed. This model supports a steady revenue stream and enables ongoing improvements to the platform. Key features include event tracking, user segmentation, funnel analysis, and retention reports, which assist businesses in identifying trends and making informed decisions to enhance user experience. Mixpanel differentiates itself by focusing on comprehensive analytics tailored for tech startups, e-commerce businesses, and large enterprises, aiming to empower these companies to optimize user engagement and drive growth.
San Francisco, CaliforniaHeadquarters
2009Year Founded
$269.6MTotal Funding
SERIES_CCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
201-500Employees
Benefits
Competitive compensation
Company stock options
Sabbatical policy
PTO
Volunteer time off
Parental leave
Mental health resources
401(k) match
Health, dental,& vision coverage
Flexible work from home options
Learning & development stipend
Professional growth hours
Risks
Increased competition from Amplitude and Heap may affect market share.
Data privacy concerns may arise from integrations with platforms like BigQuery.
Growing demand for personalization pressures Mixpanel to enhance analytics capabilities.
Differentiation
Mixpanel offers real-time analytics across devices, enhancing user experience insights.
The SaaS model ensures steady revenue and continuous platform improvement.
Mixpanel's embeddable reports enhance collaboration in tools like FigJam and Coda.
Upsides
Integration with BigQuery enhances data exploration for data-driven companies.
Recognition as a 'Market Leader' boosts Mixpanel's market credibility.
Partnership with Seven Peaks expands Mixpanel's reach in the APAC region.
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