Senior Demand Generation Manager at Diligent Corporation

Vancouver, British Columbia, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Governance Risk Compliance, Technology, MarketingIndustries

Requirements

Bachelor’s degree
7–9 years of experience in demand generation, growth marketing, or GTM roles within a B2B SaaS or technology organization
Hands-on experience managing paid media across social, programmatic, PPL and review platforms with a strong grasp of relevant tools and strategies

Responsibilities

Build and execute full-funnel digital media programs that drive new logo acquisition and pipeline growth aligned to business goals
Own paid media strategy and optimization across social (LinkedIn, Meta, X), programmatic, and review sites (e.g., G2, Capterra), ensuring the right mix across solutions and regions
Develop audience segmentation and targeting strategies using 6Sense, Marketo, Salesforce, and GA4 to inform investment and improve ROI
Launch and scale experiments across channels, messaging, landing pages, and conversion paths to uncover new growth levers
Partner cross-functionally with Product Marketing, Sales, and regional Demand Gen teams to activate GTM plays and ensure alignment to ICPs and personas
Collaborate with SDR and AE teams to strengthen feedback loops, improve MQL quality, and optimize handoff efficiency
Manage campaign calendars and media budgets, ensuring performance visibility and alignment to regional and solution priorities
Run ongoing testing and optimization across creative, offers, and channels to drive continuous improvement in CPL, MQL>Opp conversion, and pipeline impact
Partner with Analytics and Ops to ensure accurate tracking, reporting, and attribution across all digital programs
Surface insights and recommendations from testing and performance data to inform future GTM and budget planning
Contribute to growth loops and lifecycle programs to sustain engagement and accelerate reactivation or upsell opportunities
Report performance in quarterly business reviews, highlighting what’s working, what’s not, and where to double down

Skills

Demand Generation

Paid Media

Media Buying

Social Media Advertising

Programmatic Advertising

Digital Marketing

Full-Funnel Marketing

A/B Testing

Pipeline Growth

Marketing Analytics

Product Marketing

Content Marketing

Diligent Corporation

Provides governance, risk, and compliance solutions

About Diligent Corporation

Diligent provides governance, risk, and compliance (GRC) solutions through a subscription-based software-as-a-service (SaaS) platform. Their tools help organizations manage board activities, ensuring clarity and security in operations. Clients, including large enterprises and non-profits, use Diligent's software to streamline board management, comply with regulations, and support environmental, social, and governance (ESG) commitments. Diligent stands out from competitors by focusing on data security, user privacy, and a user-friendly interface. The company's goal is to help organizations navigate regulatory challenges and achieve their strategic objectives.

New York City, New YorkHeadquarters

1994Year Founded

$21.6MTotal Funding

SERIES_BCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Flexible Work Hours

Health Insurance

Paid Vacation

Wellness Program

Risks

Data breaches raise concerns about Diligent's data security measures.

Expansion into Latin America may present operational and regulatory challenges.

New AI features could pose risks related to data privacy compliance.

Differentiation

Diligent serves over one million users from 23,000 organizations globally.

The company empowers 62% of the Fortune 500 with its GRC solutions.

Diligent integrates AI-driven analytics to enhance decision-making for board members.

Upsides

Diligent's new ESG module aligns with growing interest in ESG reporting.

Expansion in Latin America offers significant growth opportunities for Diligent.

Partnerships with firms like Aeries Technology accelerate market penetration.

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