Senior Data Analyst, Customer Segmentation - Markets (all genders) at Zalando

Berlin, Berlin, Germany

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, RetailIndustries

Requirements

5+ years experience in using customer data in smart and creative ways to answer business questions and/or drive targeting efforts incl. model driven statistical analysis, e.g. Causal Inference
Very good quantitative degree, e.g. in Economics, Statistics, Mathematics, Computer Science
Advanced skills in data methodologies and technologies (Python and SQL, PySpark)
Visualization tools, e.g. MicroStrategy, Tableau, and versioning tools, e.g. Git/GitHub, are considered a plus
Curious about learning new technologies, e.g. Databricks, AWS data lake, Airflow
Strong communicator to challenge the status-quo, tell data stories, maximize decision impact of your results and liaison with commercial and tech people alike
Proactive, fast learner, problem solver, teamplayer, comfortable working in English in a fast paced international work environment

Responsibilities

Develop and analyze customer segmentations and audiences, support targeting and steering initiatives to drive customer value and retention
Collaborate with data scientists and engineers to optimize and productionalize your segmentations and audience selections
Design, conduct and evaluate A/B tests to optimize your segmentations and audiences according to their use case
Recommend testing strategies to optimize targeted campaigns, campaign efficiency and ultimately customer value and retention
Translate complex questions into sound analytical tasks, autonomously planning large scale projects
Collaborate with business stakeholders to identify new strategic opportunities and recommend actions supporting the customer strategy
Present your findings and work closely with business stakeholders and product owners to operationalize your recommendations
Drive data mindset in the team and provide senior guidance to your team members in terms of methodology & technology to raise the bar within the department
Collaborate with other analysts, data scientists, engineers and commercial colleagues to untap new sources of data and know-how

Skills

Customer Segmentation

Data Analysis

A/B Testing

Customer Analytics

Audience Targeting

Segmentation Optimization

Zalando

European online fashion retail marketplace

About Zalando

Zalando operates as a major e-commerce platform in Europe, focusing on fashion and lifestyle products. It allows customers to shop for a wide variety of clothing, shoes, and accessories from both established and emerging brands through its website and mobile app. The platform generates revenue by selling products directly to consumers and earning commissions from third-party sellers who list their items on Zalando. A key feature of Zalando is its commitment to providing a smooth shopping experience, which includes free delivery and returns, a large selection of products, and personalized recommendations. Zalando Plus, a premium membership program, offers additional benefits like faster shipping and exclusive deals. The company distinguishes itself from competitors by investing in technology and logistics to enhance customer satisfaction and streamline operations.

Berlin, GermanyHeadquarters

2008Year Founded

$149.8MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

10,001+Employees