Sr. Product Marketing Manager - XIoT Security & Technology Alliances

Employment Type: Full-time

Position Overview

CrowdStrike, a global leader in cybersecurity, is seeking a dynamic and experienced Sr. Product Marketing Manager to spearhead the go-to-market strategy for our Extended Internet of Things (XIoT) security solutions. This role also encompasses managing technology alliance marketing for assigned partners. You will be instrumental in shaping product marketing efforts, including positioning, messaging, demand generation, analyst and public relations, digital marketing, and sales enablement.

We are looking for a candidate with deep domain expertise in XIoT security, including exposure management, endpoint and identity protection, and managed security services as they relate to XIoT security. Experience in technology alliance marketing across domains such as Firewall, SASE, and Mobile is also crucial. As a Sr. Product Marketing Manager, you will define strategy, set priorities, and drive measurable impact against key performance indicators (KPIs).

This is a high-performance team opportunity to contribute to CrowdStrike's growth. We value sharp positioning, competitive drive, creativity, innovation, a 'Best or Nothing' mindset, passion, and energy.

Responsibilities

XIoT Security:

• Messaging & Positioning: Develop sharp, differentiated, and compelling messaging that highlights customer outcomes, market trends, and product capabilities.
• Market Growth & Business Impact: Drive awareness, adoption, and pipeline growth for XIoT security through targeted marketing programs.
• Product Launches: Own and execute successful product launches, coordinating cross-functional efforts across product, sales, marketing, and alliances.
• Content Strategy: Oversee the development of high-impact content, including sales collateral, thought leadership pieces, website content, videos, and blogs.
• Sales Enablement: Equip sales and alliances teams with compelling messaging, training, and tools to drive revenue and competitive differentiation.
• Market & Competitive Intelligence: Serve as the go-to expert on buyer needs, market trends, and competitive positioning, leveraging data to inform strategy and execution.

Technology Alliance Marketing:

• Define joint value propositions, positioning, and messaging for assigned technology partners.
• Own content development for alliance partners, including presentations, blogs, datasheets, and talk tracks.
• Support strategic partner inclusion in launches and major events.
• Collaborate on co-marketing campaigns and demand generation activities.
• Manage messaging and content approvals for partner launches.

Strategic Collaboration:

• Strategic Planning: Collaborate with stakeholders across marketing, sales, and product management to define and execute go-to-market (GTM) strategies.
• Thought Leadership: Represent CrowdStrike as a thought leader through blogs, social media, speaking engagements, and customer events.

Requirements

• 7 years of experience in cybersecurity.

About CrowdStrike

CrowdStrike is a global leader in cybersecurity, dedicated to protecting the people, processes, and technologies that drive modern organizations. Since 2011, our mission has remained the same: to stop breaches. We have redefined modern security with the world's most advanced AI-native platform. Our diverse customer base spans all industries, relying on CrowdStrike to ensure business continuity, community safety, and progress. We are a mission-driven company fostering a culture of flexibility and autonomy, empowering every CrowdStriker to own their careers. We seek talented individuals with boundless passion, a relentless focus on innovation, and a fanatical commitment to our customers, community, and each other. Join us and shape the future of cybersecurity.