Sr. Product Marketing Manager, XIoT & Technology Alliances (Remote)

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

CybersecurityIndustries

Requirements

Candidates should possess 7 years of experience in cybersecurity product marketing, with a strong focus on XIoT security, including experience in exposure management, endpoint and identity protection, and managed security services. They should have expertise in technology alliance marketing across domains like firewall, SASE, and mobile security. Strong understanding of buyer needs, market trends, and competitive positioning is essential, along with the ability to develop compelling messaging and differentiated positioning.

Responsibilities

The Sr. Product Marketing Manager will develop and execute go-to-market strategies for XIoT security, driving awareness, adoption, and pipeline growth through targeted marketing programs and successful product launches. They will oversee the development of high-impact content, including sales collateral and thought leadership, and equip the sales and alliances teams with the necessary tools and training. Additionally, the role involves defining joint value propositions with technology partners, owning content development for these alliances, and collaborating on co-marketing campaigns and strategic planning to represent CrowdStrike as a thought leader.

Skills

XIoT security

exposure management

endpoint protection

identity protection

managed security services

Firewall

SASE

Mobile

digital marketing

demand generation

analyst relations

public relations

sales enablement

go-to-market strategy

technology alliance marketing

Crowdstrike

Cloud-native endpoint security solutions provider

About Crowdstrike

CrowdStrike specializes in cybersecurity, focusing on protecting businesses from cyber threats through cloud-native endpoint security solutions. Their main product, the Falcon platform, includes services like Falcon Pro, which replaces traditional antivirus with next-generation antivirus that integrates threat intelligence, Falcon Insight for endpoint detection and response, and Falcon Device Control to manage connected devices. Unlike many competitors, CrowdStrike's services are subscription-based, allowing clients to choose different levels of protection based on their needs. The company serves a diverse clientele, including many Fortune 100 companies, and is recognized as a leader in the cybersecurity field, known for its effectiveness in threat detection and response.

Austin, TexasHeadquarters

2011Year Founded

$468MTotal Funding

IPOCompany Stage

Enterprise Software, CybersecurityIndustries

5,001-10,000Employees

Benefits

Competitive Employee Stock Purchase Plan

Remote-friendly culture

Market leader in compensation and equity awards

Competitive vacation and flexible working arrangements

Comprehensive health benefits + 401k plan

Paid Parental Leave, including adoption

Wellness programs

Professional development and mentorship opportunities

Open offices have stocked kitchens, coffee, soda and treats

Risks

Increased competition from companies like Lumos could challenge CrowdStrike's market share.

Recovery from last year's outage may still affect customer trust and future sales.

Pressure to demonstrate ROI by 2025 could challenge CrowdStrike's financial transparency.

Differentiation

CrowdStrike's Falcon platform offers cloud-native endpoint security solutions, a key differentiator.

The company serves 44 of the Fortune 100, showcasing its strong market presence.

CrowdStrike's proactive threat hunting sets it apart in cybersecurity threat detection.

Upsides

Partnership with SonicWall opens new SMB market segment for CrowdStrike.

Recognition as a leader in ransomware prevention boosts CrowdStrike's market credibility.

Gamified learning initiatives help address cybersecurity skills gap, benefiting future talent pipeline.

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