Product Marketing Manager-Identity Security

United States

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$135,000 – $160,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

NoVisa

Cybersecurity, Identity Security, SoftwareIndustries

Requirements

Candidates must have 5+ years of B2B product marketing experience in cybersecurity, with direct exposure to identity security, IAM, PAM, or related domains. A proven track record of creating effective product positioning, messaging, and go-to-market strategies is required, along with strong storytelling and content creation skills to simplify complex technical topics. Experience supporting enterprise sales teams with enablement and competitive intelligence, along with the ability to collaborate effectively across functional teams in a fast-paced, remote-first environment, is essential. Familiarity with identity directory tools such as Active Directory, Entra ID, Okta IAM, Ping, or CyberArk Workforce Identity, strong analytical skills, and excellent written and verbal communication are also necessary. A Bachelor's degree or equivalent experience, with a technical or security-related background being a plus, is preferred. The candidate must be authorized to work and reside in the United States.

Responsibilities

The Product Marketing Manager will develop and refine messaging, positioning, and narratives to differentiate SpecterOps in the Identity Security market. They will lead go-to-market strategy for new features, capabilities, and product launches, collaborating with Product, Sales, Marketing, and Customer Success teams. Responsibilities include building and maintaining competitive intelligence, creating sales enablement materials such as pitch decks and solution briefs, and partnering with Demand Generation to develop campaign content. The role also involves conducting market research to identify trends and buyer needs, capturing and amplifying customer stories, and serving as a thought leader on identity security topics through webinars, blogs, and industry events.

Skills

Product Marketing

Go-to-Market Strategy

Messaging

Positioning

Cybersecurity

Identity Security

Competitive Intelligence

Sales Enablement

Market Research

Demand Generation

Storytelling

Value Proposition Development

SpecterOps

Cybersecurity services for threat defense

About SpecterOps

SpecterOps provides cybersecurity services that help organizations defend against advanced cyber threats. Their main services include adversary simulation, penetration testing, hunt operations, and breach assessments, which test and improve an organization's security measures. They also offer specialized tools like BloodHound and PowerForensics, along with training programs to educate clients on the latest tactics used by cyber adversaries. SpecterOps stands out by combining high-level services with proprietary tools and training, aiming to enhance the security posture of both commercial businesses and government agencies.

Alexandria, VirginiaHeadquarters

2017Year Founded

$74.4MTotal Funding

EARLY_VCCompany Stage

CybersecurityIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Unlimited Paid Time Off

Flexible Work Hours

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Stock Options

Home Office Stipend

Phone/Internet Stipend

Professional Development Budget

Family Planning Benefits

Risks

Increased competition from companies like XM Cyber may challenge SpecterOps' market share.

Over-reliance on government contracts poses risks if government spending changes.

Rapid cyber threat evolution may outpace SpecterOps' tool and training development.

Differentiation

SpecterOps offers unique adversary simulation services mimicking real-world attacker tactics.

Their BloodHound tool identifies attack paths in Active Directory environments effectively.

SpecterOps provides advanced adversary TTPs training, enhancing client defense capabilities.

Upsides

SpecterOps received FedRAMP High Authorization, expanding access to federal government contracts.

Kevin Mandia's appointment as chair enhances SpecterOps' credibility and strategic direction.

The launch of a channel partner program broadens SpecterOps' market reach and service delivery.

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