Senior CRM Marketing Manager
BrigitSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, Crypto & Web3Industries
Requirements
Candidates should have a minimum of 3 years of experience in growth, marketing, CRM, or Business Analyst roles, familiarity with CRM software such as Braze, Hubspot, or Salesforce, robust knowledge of digital assets, trading, and derivatives, and an interest in financial news. Mandarin proficiency is a bonus, along with excellent project management and communication skills and a strong sense of ownership, responsibility, and commitment.
Responsibilities
The Senior / CRM Specialist will collaborate with cross-functional teams to develop effective go-to-market strategies, assist the CRM Manager in planning and executing CRM and campaign programs, manage end-to-end segmentation, automation, optimization, evaluation, and reporting of the user lifecycle, drive platform retention, loyalty, engagement, and usage metrics, analyze and enhance CRM initiatives through A/B testing, and demonstrate a deep understanding of the company's product to identify consumer touchpoints and propose actionable items to meet customers' needs.
Skills
CRM software
Braze
Hubspot
Salesforce
Digital assets
Trading
Derivatives
Project management
Communication skills
English
Mandarin
A/B testing
Segmentation
Automation
Data analysis
Crypto.com
Cryptocurrency trading and financial services platform
About Crypto.com
Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.
Key Metrics
Central and Western District, Hong KongHeadquarters
2016Year Founded
$24.3MTotal Funding
SERIES_ACompany Stage
Fintech, Crypto & Web3Industries
5,001-10,000Employees