CRM Marketing Manager
ColorSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Sports Media, Digital MediaIndustries
Requirements
- 7+ years experience planning, executing, and analyzing marketing automation campaigns, with a strong focus on email and newsletter marketing
- Superior project management and communication skills with the technical skills to translate stakeholder and business needs into actionable items
- Proven experience leading an email/CRM management function
- Extensive experience working with CRM platforms (Iterable, Braze, Sailthru, etc.)
- Demonstrated understanding of email marketing best practices and technical infrastructure, including deliverability, hygiene and IP health as well as compliance laws such as CAN-SPAM
- Strong analytical skills; able to create data-driven marketing strategies and campaigns across email and newsletter touchpoints
- Experience with A/B and multivariate testing, including post-campaign analysis
- Proficient with drag-and-drop email builders
Responsibilities
- Lead CRM strategy and execution for key sports moments and product initiatives, partnering cross-functionally to plan and deliver campaigns across email, newsletters, and in-app surfaces
- Work closely with editorial to plan around major sports moments, staying attuned to the global sports calendar to identify high-impact opportunities to drive feature adoption, content engagement, and habit formation
- Partner with product marketing to support feature launches and ongoing education efforts, identifying key moments in the user lifecycle to drive awareness, engagement, and adoption
- Drive continuous improvement of business and channel-specific KPIs, maintaining a clear optimization plan and documenting best practices
- Identify opportunities to integrate product launches and sports moments into lifecycle programs through automation, personalization, segmentation, and testing roadmaps (A/B, multivariate), while developing benchmarks and sharing regular performance insights
- Communicate proactively and clearly with business leaders and stakeholders about strategy, execution, and performance tracking to plan
- Help drive excellence by being an expert and trusted advisor in the email and newsletter space, continuously staying on top of new advancements and trends in the industry to help drive innovation
- Support execution of sponsored and partnership campaigns in newsletters and email, ensuring alignment with editorial and commercial requirements
- Work alongside analytics team to build reporting dashboards, plan and analyze optimization tests and identify new user insights to leverage future campaigns
- Drive data-driven projects with product, engineering, and analytics to strengthen CRM’s ability to target users through automated and triggered touch points
- Collaborate with Analytics, Product, Marketing, Design, Data Science and Engineering on email strategy, execution and testing as well as new omni-channel technical integrations
- Assist in the The Athletic’s email service provider relationship, including ensuring our monthly SLAs are monitored and identifying new areas of opportunity
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
Is this position remote?
Yes, the Senior CRM Marketing Manager role is remote.
What salary or compensation does this role offer?
This information is not specified in the job description.
What key skills are required for the Senior CRM Marketing Manager role?
The role requires strong CRM expertise, experience with email and newsletter strategy, A/B and multivariate testing, personalization, segmentation, automation, and data-driven optimization, along with cross-functional collaboration.
What is the company culture like at The Athletic?
The Athletic features a large global newsroom of 500+ full-time staff focused on comprehensive sports journalism, with emphasis on cross-functional collaboration across editorial, product, marketing, analytics, design, data science, and engineering.
What makes a strong candidate for this CRM Marketing Manager position?
A strong candidate is customer-focused, results-driven, with a proven track record in CRM for shaping user behavior via experimentation, and expertise as a trusted advisor in email and newsletters.
The Athletic Media Company
Digital sports news and analysis platform
About The Athletic Media Company
The Athletic provides detailed sports news, stories, scores, schedules, and podcasts for sports enthusiasts. It focuses on delivering in-depth coverage from experienced writers, ensuring fans receive breaking news and insightful analysis about their favorite teams and leagues, including major sports like the NFL, NBA, MLB, NHL, and international events like Formula One and soccer. The Athletic operates on a subscription-based model, where users pay for premium content that is not available for free, allowing the company to invest in high-quality journalism. This approach sets The Athletic apart from competitors who often rely on advertising. The goal of The Athletic is to serve dedicated sports fans by offering comprehensive and exclusive coverage that goes beyond basic scores and headlines.
San Francisco, CaliforniaHeadquarters
2016Year Founded
$135.7MTotal Funding
ACQUISITIONCompany Stage
Consumer Software, EntertainmentIndustries
501-1,000Employees
Benefits
Paid Time Off
Paid Sick Leave
Paid Parental Leave
401(k)
Short & Long Term Disability
Free Subscription
Competitive Health Care
HSA & FSA
Commuter Benefits
Risks
Competition from free sports content providers threatens The Athletic's subscription model.
Reliance on high-profile journalists poses risks if negotiations fail.
Social media platforms offering free updates challenge The Athletic's premium content focus.
Differentiation
The Athletic offers in-depth sports coverage from top-tier writers.
It operates on a subscription model, focusing on quality over quantity.
The company provides exclusive content not available for free elsewhere.
Upsides
Increased interest in women's sports boosts The Athletic's market potential.
Hiring high-profile journalists strengthens The Athletic's editorial team.
New podcast series diversify content offerings, engaging broader audiences.
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