Content Writer

Remote

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

HealthcareIndustries

Requirements

Candidates should possess a Bachelor's degree in English, Journalism, Communications, Marketing, or a related field, with 3-5 years of professional writing experience, preferably in healthcare, wellness, or tech. A strong portfolio demonstrating diverse digital and print content formats and campaigns is required, along with the ability to write in a clear, human, and motivating tone with exceptional attention to detail. Familiarity with SEO, accessibility principles, and member-first content design is a plus, as is a passion for health equity and simplifying complex topics.

Responsibilities

The Content Writer will write, edit, and proof engaging content for member-facing communications, including emails, digital campaigns, web pages, social media, SEO articles, guides, flyers, mailers, event materials, webinar scripts, and video scripts. They will tailor messaging based on audience segment, channel, and performance insights, collaborate with strategists, designers, and stakeholders to execute campaigns, contribute to content calendars and brainstorms, and ensure all content is accurate, on-brand, and compliant. The role also involves continuously optimizing content based on performance data and feedback.

Skills

Content Writing

Editing

Proofreading

Email Marketing

Digital Campaigns

Web Content

Social Media Content

SEO

Content Strategy

Brand Voice

Cross-functional Collaboration

Content Calendars

Performance Optimization

Included Health

Healthcare advocacy and specialized care services

About Included Health

Included Health focuses on enhancing the healthcare experience for individuals who often face challenges in accessing quality care. The company provides a variety of services, including primary care, behavioral health, and virtual care, ensuring that members receive timely and appropriate treatment. Their model emphasizes 24/7 on-demand care with a diverse group of providers, allowing for personalized support tailored to complex health needs. Unlike many competitors, Included Health prioritizes underserved populations and partners with employers and consultants to deliver comprehensive healthcare solutions that not only improve health outcomes but also help reduce costs. The ultimate goal of Included Health is to make quality healthcare accessible and understandable for everyone, particularly those who have been overlooked by traditional healthcare systems.

San Francisco, CaliforniaHeadquarters

2020Year Founded

$337.5MTotal Funding

GROWTH_EQUITY_VCCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Along with comprehensive medical, dental and vision plans; all employee spouses and children can access Included Health services at no cost. For time off, take it when you need it with our unaccrued discretionary time off for all exempt employees.

Risks

Competition from Teladoc and Amwell threatens market share.

Post-merger integration challenges could affect service delivery.

Regulatory scrutiny on telehealth may impact operational flexibility.

Differentiation

Included Health offers integrated primary and behavioral health services.

They provide 24/7 on-demand care with diverse providers.

Their data-driven approach enhances healthcare outcomes and reduces costs.

Upsides

Rising demand for telehealth boosts Included Health's virtual care services.

Employers investing in healthcare benefits expand Included Health's client base.

Value-based care models align with Included Health's focus on outcomes.

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