Thumbtack

Senior Conversion Rate Optimization Manager

Ontario, Canada

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Home Services, Digital Marketing, BiotechnologyIndustries

Requirements

The Senior Manager, SEO and CRO requires extensive experience in SEO and AIO growth strategy, with a focus on data-driven roadmaps and sustainable organic growth. They must stay ahead of evolving AI search models and develop strategies to optimize content for AI-generated results, along with experience in enhancing site architecture, internal linking, and structured data.

Responsibilities

This role involves developing and executing a holistic SEO & AIO growth strategy, future-proofing for AI-driven search, optimizing the web experience and discoverability through site audits and performance monitoring, and leading cross-functional SEO initiatives while ensuring alignment across product, engineering, content, and marketing teams.

Skills

SEO
CRO
Web Performance Optimization
Data-Driven Strategy
AI Search Optimization
Technical SEO
Content Optimization
Structured Data
Internal Linking
On-Page SEO

Thumbtack

Online marketplace connecting consumers with local professionals

About Thumbtack

Thumbtack connects consumers with local professionals for various services through its online marketplace. Users can find professionals like plumbers, electricians, and landscapers by searching the platform, comparing prices, reading reviews, and booking services directly. The platform offers cost estimates based on numerous bids from professionals, helping consumers understand potential service costs. Thumbtack generates revenue by charging professionals for leads, which are inquiries made by customers through the site. This model allows Thumbtack to serve a wide range of customers across the U.S., making it easier for them to find and hire local service providers.

Key Metrics

San Francisco, CaliforniaHeadquarters
2008Year Founded
$680.3MTotal Funding
DEBTCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Remote Work Options
Paid Holidays
Phone/Internet Stipend
Mental Health Support

Risks

Increased competition from OfferUp could dilute Thumbtack's market share.
Dependency on RentRedi partnership may risk customer acquisition dynamics.
Reliance on external funding could be risky if market conditions change.

Differentiation

Thumbtack connects users with 300,000 local service businesses across the U.S.
The platform offers personalized guidance and cost estimates for various home services.
Thumbtack charges professionals for leads, ensuring a straightforward revenue model.

Upsides

Partnership with OfferUp expands market reach and customer base.
$75 million financing boosts technology investment and service expansion.
Experienced leaders enhance legal and user research capabilities, improving trust and experience.

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