Senior Consultant, Strategy at Interbrand

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consulting, Marketing, BrandingIndustries

Requirements

Proven experience in brand marketing (inferred from incomplete "Proven experience in brand mar")
Strong strategic abilities paired with creativity to solve big challenges
Passion for branding and curiosity
Knowledge of business and world trends, shifts, emerging customer dynamics, and behavior

Responsibilities

Own specific deliverables within a project and manage all components (research, content development, team reviews, etc.)
Collaborate with the internal team and client to formalize hypotheses and develop compelling strategic recommendations
Collaborate with strategy leads and program managers to ensure that activities are progressing as planned and care deeply about the quality of the work
Be a go-to source for trends, shifts, emerging customer dynamics, and behavior; tell clients what they should care about
Engage with team and Fortune 500 clients in stakeholder interviews and discussions about critical business topics
Synthesize learning and push beyond the fact base to craft compelling stories driven by your own point of view
Ensure that timelines are met and knowledge is shared across the team
Work on client teams to create high-impact presentations with a solid point of view to convince senior leaders to take action
Manage individual deliverables as part of a larger branding program
Collaborate with a multi-disciplinary team of designers, writers, and other strategists to create high-impact work that solves client and customer challenges
Support business development efforts through research and thought leadership
Contribute to Interbrand’s culture by participating in meetings, workshops, debates, and team initiatives

Skills

Key technologies and capabilities for this role

Brand StrategyStrategic ConsultingBrandingClient AdvisoryMarket InsightStrategic ThinkingLeadership

Questions & Answers

Common questions about this position

What does the Senior Consultant, Strategy role at Interbrand involve?

You will work on client teams creating high-impact presentations to convince senior leaders, manage deliverables in branding programs, collaborate with multi-disciplinary teams of designers, writers, and strategists, support business development through research and thought leadership, and contribute to company culture.

What is the company culture like at Interbrand?

Interbrand's culture is defined by co-created behaviors: Lead with love, Be Brave, Listen First, and Make it happen, fostering experimentation, permission to speak out, and leadership for anyone. It emphasizes a global team of diverse thinkers, makers, and collaborators proud of their branding heritage.

What skills are needed for the Senior Consultant, Strategy position?

Candidates need passion for branding, curiosity, strong strategic abilities paired with creativity to solve big challenges, and the ability to create high-impact presentations with a solid point of view.

Is the Senior Consultant, Strategy role remote or office-based?

This information is not specified in the job description.

What is the salary for the Senior Consultant, Strategy role?

This information is not specified in the job description.

Interbrand

Brand consultancy and strategy development

About Interbrand

Interbrand specializes in building and managing iconic brands for clients around the world. Their approach combines a deep understanding of branding with a commitment to global standards and innovative practices. Interbrand's services include brand strategy, brand valuation, and brand management, utilizing tools and methodologies they have developed over the years. What sets Interbrand apart from its competitors is its extensive experience and thought leadership in the branding space, as evidenced by their Best Global Brands study and numerous publications on branding. The company's goal is to empower brands to thrive in a complex and rapidly changing environment, fostering a culture of experimentation and entrepreneurial thinking.

New York City, New YorkHeadquarters

1974Year Founded

M_AND_ACompany Stage

Data & Analytics, Consulting, EducationIndustries

11-50Employees

Benefits

Flexible Work Hours

Paid Vacation

Professional Development Budget

Risks

Increased competition from agencies like Droga5 threatens Interbrand's market share.

Focus on performance marketing over brand investment may reduce demand for Interbrand's services.

Economic downturns in key markets could impact Interbrand's revenue from brand valuations.

Differentiation

Interbrand pioneered the Best Global Brands ranking, a key industry benchmark since 2000.

They integrate strategy, creativity, and technology for comprehensive brand solutions.

Interbrand's global network spans 33 offices in 27 countries, offering extensive market reach.

Upsides

Interbrand's focus on AI-driven analytics enhances brand insights and consumer understanding.

Their commitment to sustainability aligns with growing ESG trends in branding.

Interbrand's expertise in brand storytelling strengthens client engagement and differentiation.

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