Senior Consultant, Strategy at Interbrand

New York, New York, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consulting, Marketing, BrandingIndustries

Requirements

Proven experience in brand marketing (inferred from incomplete "Proven experience in brand mar")
Strong strategic abilities paired with creativity to solve big challenges
Passion for branding and curiosity
Knowledge of business and world trends, shifts, emerging customer dynamics, and behavior

Responsibilities

Own specific deliverables within a project and manage all components (research, content development, team reviews, etc.)
Collaborate with the internal team and client to formalize hypotheses and develop compelling strategic recommendations
Collaborate with strategy leads and program managers to ensure that activities are progressing as planned and care deeply about the quality of the work
Be a go-to source for trends, shifts, emerging customer dynamics, and behavior; tell clients what they should care about
Engage with team and Fortune 500 clients in stakeholder interviews and discussions about critical business topics
Synthesize learning and push beyond the fact base to craft compelling stories driven by your own point of view
Ensure that timelines are met and knowledge is shared across the team
Work on client teams to create high-impact presentations with a solid point of view to convince senior leaders to take action
Manage individual deliverables as part of a larger branding program
Collaborate with a multi-disciplinary team of designers, writers, and other strategists to create high-impact work that solves client and customer challenges
Support business development efforts through research and thought leadership
Contribute to Interbrand’s culture by participating in meetings, workshops, debates, and team initiatives

Skills

Brand Strategy

Strategic Consulting

Branding

Client Advisory

Market Insight

Strategic Thinking

Leadership

Interbrand

Brand consultancy and strategy development

About Interbrand

Interbrand specializes in building and managing iconic brands for clients around the world. Their approach combines a deep understanding of branding with a commitment to global standards and innovative practices. Interbrand's services include brand strategy, brand valuation, and brand management, utilizing tools and methodologies they have developed over the years. What sets Interbrand apart from its competitors is its extensive experience and thought leadership in the branding space, as evidenced by their Best Global Brands study and numerous publications on branding. The company's goal is to empower brands to thrive in a complex and rapidly changing environment, fostering a culture of experimentation and entrepreneurial thinking.

New York City, New YorkHeadquarters

1974Year Founded

M_AND_ACompany Stage

Data & Analytics, Consulting, EducationIndustries

11-50Employees

Benefits

Flexible Work Hours

Paid Vacation

Professional Development Budget

Risks

Increased competition from agencies like Droga5 threatens Interbrand's market share.

Focus on performance marketing over brand investment may reduce demand for Interbrand's services.

Economic downturns in key markets could impact Interbrand's revenue from brand valuations.

Differentiation

Interbrand pioneered the Best Global Brands ranking, a key industry benchmark since 2000.

They integrate strategy, creativity, and technology for comprehensive brand solutions.

Interbrand's global network spans 33 offices in 27 countries, offering extensive market reach.

Upsides

Interbrand's focus on AI-driven analytics enhances brand insights and consumer understanding.

Their commitment to sustainability aligns with growing ESG trends in branding.

Interbrand's expertise in brand storytelling strengthens client engagement and differentiation.

Land your dream remote job 3x faster with AI

Try Jobo Free