Senior Commercialisation Manager - Developing Markets at Planet

Madrid, Community of Madrid, Spain

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Payments, Retail, HospitalityIndustries

Requirements

Candidates must possess over 10 years of experience in go-to-market (GTM) strategy, commercial strategy, or marketing leadership roles, with a proven track record of leading cross-functional teams and achieving measurable business results. A deep understanding of B2B SaaS, payments, or the hospitality/retail verticals is preferred, along with a strong analytical mindset and excellent communication and stakeholder management skills.

Responsibilities

The Senior Commercialisation Manager will define and evolve the GTM strategy for developing markets, translating strategic objectives into actionable plans that include campaign design, enablement, and lifecycle communications. This role involves leading the execution of multi-channel campaigns, tailoring strategies for underpenetrated markets, and driving cross-sell and upsell initiatives. The manager will also define and track GTM funnel KPIs, use data to inform strategy iteration and performance reporting, and ensure GTM activities are scalable, repeatable, and measurable.

Skills

Go-to-market strategy

Commercialization

Financial Institutions

Customer Success

Presales

Marketing

Customer Experience

Campaign Design

Enablement

Lifecycle Communications

Multi-channel Campaigns

Paid Media

SEO

Webinars

Events

Pipeline Generation

Brand Equity

Cross-sell

Upsell

Solution Storytelling

KPI Tracking

MQLs

Campaign ROI

Planet

High-resolution satellite imagery subscription service

About Planet

Planet captures high-resolution satellite images of the Earth using a fleet of small satellites called Doves. These satellites provide near-daily, detailed imagery across eight different bands, allowing clients to monitor environmental changes, manage resources, plan urban developments, and respond to disasters. The company operates on a subscription-based model, giving clients access to a vast library of images and data analytics tools. This approach ensures consistent revenue as clients require ongoing updates. Planet differentiates itself by offering customized solutions and educational resources through Planet School, helping users effectively utilize their platform. The goal of Planet is to be a leader in the geospatial intelligence market, providing valuable insights through frequent and detailed Earth observation.

San Francisco, CaliforniaHeadquarters

2010Year Founded

$617.1MTotal Funding

IPOCompany Stage

Data & Analytics, AerospaceIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

Sabbatical Leave

Remote Work Options

Wellness Program

Mental Health Support

Home Office Stipend

Phone/Internet Stipend

Tuition Reimbursement

Equity

Commuter Benefits

Volunteering Paid Time Off

Parental Leave

Risks

Increased competition from companies like Antaris threatens market share.

Recent layoffs may impact operational efficiency and innovation.

Expansion of partnerships may stretch resources, reducing service quality.

Differentiation

Planet operates the largest fleet of Earth-imaging satellites globally.

Their subscription model ensures continuous revenue from diverse sectors.

Planet's AI-driven analytics enhance satellite imagery insights significantly.

Upsides

AI-driven analytics can expand into agriculture and urban planning sectors.

Partnerships with platforms like UP42 enhance data offerings and capabilities.

Smart city management using satellite data offers new revenue streams.

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