Senior Campaign Manager at UpGuard

Los Angeles, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, SaaS, Cyber VRM, Attack Surface ManagementIndustries

Requirements

5+ years of experience managing and executing multi-channel, integrated demand generation campaigns in a B2B SaaS environment
Proven excellence in project management, organization, and navigating complex cross-functional execution timelines
A strong track record of defining marketing KPIs, analyzing campaign data, and translating performance trends into actionable optimization strategies
Experience using project management platforms (e.g., Asana) for campaign buildout, tracking, and reporting

Responsibilities

Lead the end-to-end planning, development, and execution of integrated B2B SaaS marketing campaigns focused on pipeline generation for your assigned product stream
Serve as the primary project manager, creating detailed campaign calendars and coordinating all inputs from the Product Marketing Manager, Content Writer, Creative, and Web Design roles within your stream
Act as the stream’s chief liaison with all shared services (including Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels
Define and manage campaign budgets, allocating spend across channels to meet demand targets and collaborating with shared services to monitor performance efficiency
Own campaign performance reporting, defining key metrics (KPIs), interpreting results, and providing regular, actionable updates to the stream and leadership
Implement continuous A/B testing and optimization across campaign elements, including landing pages, ad creatives, and lead nurturing flows, to improve conversion rates and pipeline quality
Ensure tight alignment with the BDR and Field Marketing shared services to facilitate seamless lead handoff, track follow-up effectiveness, and gather insights for future campaigns

Skills

Key technologies and capabilities for this role

Campaign ManagementDemand GenerationB2B MarketingSaaS MarketingProduct MarketingContent MarketingMarketing OperationsPaid SearchEmail MarketingAnalyticsROI OptimizationCross-functional Collaboration

Questions & Answers

Common questions about this position

What is the employment type for this Senior Campaign Manager role?

This is a full-time position.

Is this Senior Campaign Manager role remote or office-based?

This information is not specified in the job description.

What are the key responsibilities for the Senior Campaign Manager?

You will lead end-to-end campaign strategy and ownership, manage project coordination and calendars, integrate with shared services, handle budget management, track performance with KPIs, and optimize campaigns for ROI.

What is the team structure like for this role at UpGuard?

The role works at the nexus of a core stream team including PMM, Content, Creative, and Web Design, while integrating with Shared Services like Paid Search, Email, Analytics, Social Media, Marketing Tech, and SEO. The Marketing team includes functions such as Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video.

What makes a strong candidate for the Senior Campaign Manager position?

Strong candidates excel in B2B SaaS marketing, campaign planning and execution, project management, cross-functional coordination, budget management, performance tracking with KPIs, and driving ROI through optimization.

UpGuard

Cybersecurity risk management software solutions

About UpGuard

UpGuard helps businesses manage and reduce risks related to their digital operations through its cybersecurity software solutions. Its main products include UpGuard CyberRisk, which evaluates a company's cybersecurity health and identifies vulnerabilities; UpGuard Vendor Risk, which assesses the security practices of third-party vendors; and UpGuard BreachSight, which monitors the internet for exposed data and potential breaches. Unlike many competitors, UpGuard offers a subscription-based model, allowing clients to access its services online without the need for installation. The goal of UpGuard is to provide essential tools that help organizations protect their data and comply with regulatory standards.

Mountain View, CaliforniaHeadquarters

2012Year Founded

$44.7MTotal Funding

SERIES_BCompany Stage

Enterprise Software, CybersecurityIndustries

201-500Employees

Benefits

Free lunches and coffee

Gym reimbursement

Flexible work arrangements (work-from-home)

A 401(k) plan, health, dental, and vision benefits (US employees)

Risks

Emerging competition from developer-focused platforms like Aikido challenges UpGuard's market share.

Rapid AI evolution in cybersecurity could diminish UpGuard's competitive edge.

New quantitative vulnerability scoring systems may pressure UpGuard to innovate its methodologies.

Differentiation

UpGuard's CSTAR score integrates cybersecurity with corporate insurance policies.

UpGuard's AI tool streamlines security tasks for resource-limited teams.

UpGuard's SIG Lite questionnaire enhances vendor risk assessment efficiency.

Upsides

UpGuard is a leader in third-party risk management for eight consecutive quarters.

Growing demand for AI-driven cybersecurity solutions aligns with UpGuard's recent AI tool launches.

Increasing regulatory requirements drive demand for UpGuard's comprehensive cybersecurity solutions.

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