Strategic Partnerships Director
OpenXSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Marketing, AdvertisingIndustries
Requirements
- Expertise in programmatic buying, particularly tailored to B2B buying cycles, enterprise-level audience segmentation, and multi-stakeholder decision journeys
- Experience managing day-to-day operations of programmatic buying divisions for multiple B2B clients
- Ability to manage and develop managers and coordinators in the department
- Skills in installing best-in-class operational practices for programmatic campaigns
- Capability to contribute to business development, including thought leadership and pitch participation to win new B2B clients
- Proficiency in onboarding new advertisers and recovering good standing with difficult accounts
- Knowledge to conduct internal and external education on programmatic capabilities and new Ad Tech tools
- Strong business relationship management with clients, agencies, teams, digital agency counterparts, and external partners
- Expertise as the source of knowledge and point of escalation for all aspects of campaign execution, including implementation, optimization, inventory, and audience strategy
Responsibilities
- Oversee day-to-day operations and manage the programmatic buying division for multiple B2B clients
- Manage and develop managers and coordinators in the department
- Install best-in-class operational practices tailored to B2B buying cycles, enterprise-level audience segmentation, and multi-stakeholder decision journeys
- Contribute to business development efforts to win new B2B clients through thought leadership and pitch participation
- Lead onboarding of new advertisers and recovery of good standing with difficult accounts
- Conduct internal and external programmatic education on capabilities and new Ad Tech tools
- Own business relationships with clients, agencies, and teams
- Ensure successful delivery of programmatic campaigns
- Foster strong relationships with digital agency counterparts, clients, and external partners
- Serve as the team’s source of expertise and point of escalation for campaign execution, including implementation, optimization, inventory, and audience strategy
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary range for the Director, Programmatic B2B role?
The anticipated annual salary ranges from $120,000 to $140,000, based on factors like skill set, experience, education, and location. The total compensation includes benefits and an annual performance bonus.
Is this position remote-friendly?
Yes, Wpromote offers a remote-first culture with work from anywhere options and flexible schedules.
What benefits does Wpromote provide?
Benefits include unlimited PTO, extended holiday break, 100% paid parental leave, 401(k) matching, medical/dental/vision/life/pet insurance, sponsored life insurance, short-term disability, and annual Class Pass credits.
What skills and experience are required for this role?
The role requires expertise in programmatic buying for B2B clients, enterprise-level audience segmentation, campaign implementation/optimization, inventory and audience strategy, team management, and business development.
What is the company culture like at Wpromote?
Wpromote prioritizes a strong work-life balance, inclusive environment, remote-first culture, and supporting people at every career stage. They are recognized as a Best Place to Work by Ad Age, Glassdoor, and Adweek’s Fastest Growing Digital Agency.
Wpromote
Digital marketing agency for business growth
About Wpromote
Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, they focus on delivering measurable results that directly impact their clients' revenue. The goal of Wpromote is to provide customized marketing solutions that drive significant growth for businesses of all sizes.
El Segundo, CaliforniaHeadquarters
2001Year Founded
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, ConsultingIndustries
501-1,000Employees
Benefits
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
401(k) Company Match
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Pet Insurance
Short Term Disability insurance
Risks
AI-driven marketing tools may outpace Wpromote's current offerings.
Data privacy regulations could strain resources and impact profitability.
Shift towards in-house marketing teams may reduce demand for Wpromote's services.
Differentiation
Wpromote offers a unique blend of paid media and SEO strategies.
Their proprietary Polaris platform provides a competitive edge in social media marketing.
Wpromote's data-driven approach tailors marketing efforts to client-specific goals.
Upsides
Wpromote's Creative Accelerator shows a 91% ROAS lift in beta tests.
Partnership with PubMatic enhances transparency and efficiency in media buying.
Recognition as a top digital agency boosts talent acquisition and retention.
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