Senior Brand Marketing Manager at Zefr

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing Technology, Advertising TechnologyIndustries

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, or a related field; MBA a plus
7+ years of experience in brand marketing, content marketing, or digital marketing, ideally within B2B tech, advertising, or media
Exceptional writing and storytelling skills with proven experience producing content for multiple channels
Demonstrated success managing content programs such as blogs, newsletters, and social content calendars
Proven experience executing 360° campaigns that integrate paid, owned, and earned media
Strong strategic thinking, creative direction, and brand management experience
Data-driven mindset with ability to measure and optimize content and campaign performance
Excellent project management and cross-functional collaboration skills
Experience managing agencies, creative partners, and budgets
Passion for innovation, storytelling, and Zefr’s mission to enable responsible marketing

Responsibilities

Develop and execute integrated brand marketing campaigns across digital, social, and paid media channels
Lead Zefr’s content marketing strategy, overseeing the company blog, newsletter, and editorial calendar
Write and edit high-quality, on-brand copy for campaigns, website, social media, and thought leadership content
Manage the company’s social media presence, including strategy, content creation, and community engagement
Oversee paid media planning and execution to optimize reach, engagement, and ROI
Collaborate with the Event Marketing Lead to ensure brand consistency across live and digital activations
Partner with Product Marketing and Sales to translate business priorities into compelling creative campaigns
Manage agency and freelancer relationships to scale content and creative output
Track and analyze brand performance, content engagement, and campaign results to inform strategy
Stay up to date on social, content, and paid media trends to continuously evolve Zefr’s brand marketing approach

Skills

Key technologies and capabilities for this role

Brand StrategyContent MarketingSocial Media ManagementPaid AdvertisingCampaign ExecutionCopywritingEditorial CalendarCommunity EngagementDigital MarketingThought Leadership

Questions & Answers

Common questions about this position

What is the work location and schedule for this role?

The position is based in New York City and follows a hybrid schedule with in-office days on Tuesday through Thursday.

What experience and education are required for this position?

Candidates need a Bachelor’s degree in Marketing, Communications, Journalism, or a related field (MBA a plus) and 7+ years of experience in brand marketing, content marketing, or digital marketing, ideally in B2B tech, advertising, or media.

What key skills are needed for the Senior Brand Marketing Manager role?

Exceptional writing and storytelling skills are required, along with proven experience producing content for multiple channels and managing content programs such as blogs and newsletters.

What does the team structure look like for this role?

The role reports directly to the VP, Head of Marketing, and involves close collaboration with cross-functional teams including Creative, Product Marketing, and the Event Marketing Lead.

What makes a strong candidate for this position?

A strong candidate has 7+ years in brand, content, or digital marketing in B2B tech/advertising/media, exceptional writing and storytelling skills, and experience managing blogs, newsletters, and multi-channel content.

Zefr

Contextual advertising technology for brands

About Zefr

Zefr focuses on contextual advertising, helping brands place their ads alongside relevant content without using personal information. Their technology is especially effective for video ads on platforms like YouTube and Facebook, allowing brands to reach specific audiences while maintaining user privacy. Zefr's Contextual Data Management Platform organizes brand preferences to deliver targeted ad campaigns with high engagement rates. The company differentiates itself by prioritizing privacy-compliant advertising, making it a valuable partner for brands looking to optimize their digital marketing efforts.

Los Angeles, CaliforniaHeadquarters

2009Year Founded

$63.1MTotal Funding

SERIES_ECompany Stage

Data & Analytics, EntertainmentIndustries

201-500Employees

Risks

Emerging AI technologies may increase competition in contextual advertising.

Reliance on platforms like YouTube and Facebook exposes Zefr to algorithm changes.

Expansion into new platforms like Snapchat may pose integration challenges.

Differentiation

Zefr specializes in privacy-compliant contextual advertising, avoiding personal information usage.

Their Contextual Data Management Platform offers impression-level transparency for ad campaigns.

Zefr's Atrium suite provides transparency in walled gardens like Meta and TikTok.

Upsides

Growing demand for privacy-compliant ads aligns with Zefr's contextual advertising approach.

Expansion into Snapchat's ad ecosystem enhances Zefr's brand safety measurement capabilities.

Promotion of Jon Morra to Chief AI Officer boosts AI-driven content analysis.

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