Senior Brand Manager (Media) at Abbott

Ho Chi Minh City, Vietnam

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, NutritionIndustries

Requirements

Minimum 6-7 years of related marketing experience in MNC FMCG industry
At least 1-2 years at the same position (Senior Brand Manager level)
Preferably background in FMCG
Bachelor's degree, preferably in Science or Marketing

Responsibilities

Develop consumer and digital marketing strategy with brand lead for better consumer engagement & experience; measure & report performance against goals (ROI and KPIs) with proposed action plan
Lead social and digital marketing campaigns & all digital activities on social media pages, brand sites, EC pages by managing internal team & external agencies on creative, production & deployment, ensuring quality delivery & timeline execution
Develop and deploy consumer journey and insight-based automated marketing campaigns via Salesforce.com; collaborate with CRM to convert leads into purchases and retention
Propose marketing, advertising, and promotional strategies for the product to achieve short- and long-term business objectives, including revenue, sales, profit, and market share targets
Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing strategy; supervise team to ensure all materials and activities align with and are executed per strategic direction
Manage budgets, reports, and forecasts in a timely manner; lead annual budget plan/update cycle; achieve forecast accuracy and new product launch KPI targets
Build good relationships with stakeholders in cross-functional teams and align with them to deploy marketing programs smoothly to support brand business
Develop annual brand plan and projects, including marketing objectives, strategies, advertising, and promotion; ensure timely execution and evaluate productivity
Support Business Excellence recertification and sustain business excellence standards
Review complaints and suggestions relating to assigned products and develop action plans to address them
Ensure marketing activities comply with relevant Acts, legal demands, ethical standards, and Corporate Business and Safety procedures
Supervise marketing executives and provide needed coaching/feedback to help them accomplish assigned projects

Skills

Key technologies and capabilities for this role

consumer marketingdigital marketingsocial media marketingbrand positioningmarketing strategyROI analysisKPIscampaign management

Questions & Answers

Common questions about this position

What is the work location for this Senior Brand Manager role?

The position is based at Me Linh Point Tower, District 1, Ho Chi Minh.

Is the salary or compensation specified for this position?

This information is not specified in the job description.

What are the main responsibilities that highlight required skills for this role?

Key skills include developing consumer and digital marketing strategies, leading social and digital campaigns, managing budgets and forecasts, deploying automated marketing via Salesforce.com, and analyzing consumer insights for brand strategy.

What is the company culture like at Abbott?

Abbott emphasizes doing work that matters, personal growth and learning, caring for yourself and family, being your true self, career development in an international company, and is recognized as a great place to work for diversity, working mothers, female executives, and scientists.

Who does this role report to, and what makes a strong candidate?

The role reports to the Associate MKT Director and requires leadership in marketing strategy, team and agency management, cross-functional collaboration, and achieving business objectives like ROI, KPIs, revenue, and market share.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

Land your dream remote job 3x faster with AI

Try Jobo Free