Senior Brand Manager - Freestyle Libre at Abbott

Ho Chi Minh City, Vietnam

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical Devices, Diabetes CareIndustries

Requirements

Leadership role in HCP and Consumer marketing areas
Ability to develop and align annual marketing plans for different brand positioning and channels
Experience coordinating successful implementation to grow long-term sales, profit, and market share
Partnership skills with Area team to build annual marketing strategy and gain functional/management alignment
Knowledge of therapeutic areas and opportunities for diabetes products
Ability to conduct medical and product training for sales force
Understanding of global research insights and ability to identify/fill research gaps
Experience partnering with local agencies for media/channel plans and e-commerce/CRM activities
Skills in localizing and executing O2O consumer marketing based on global/regional guidance

Responsibilities

Lead execution of all marketing activities related to HCPs and consumers in Vietnam for FreeStyle Libre
Prepare HCP marketing materials by ensuring timely translation of global/approved materials to Vietnamese
Execute HCP marketing toolbox and selling kits, including campaigns and sales tools for endocrinologists, diabetologists, and diabetic nurse educators
Support local and international congresses, forums, and meetings to promote sensing portfolio awareness
Conduct medical and product training for sales force; ensure integrity of training across sensing portfolio
Develop annual medical marketing and education plan aligned with marketing strategies
Act as medical and product consultant to sales and marketing team
Develop feedback loop from field to support HCP marketing materials and training needs
Ensure quarterly product knowledge training, refreshment, and testing for sales team
Design and seek endorsement for effective consumer marketing plan to achieve affiliate goals
Infuse global research insights into marketing plans and fulfill research gaps
Adapt best practice creative materials and content for consumer touchpoints
Maintain and update end-to-end customer journey map with key touchpoints and channels
Partner with local agencies to develop media and channel plan
Drive local e-commerce sales via appointed parties and develop CRM activities
Localize and execute O2O consumer marketing engagements based on global/regional assets
Adopt/adapt HCP, hospital, and consumer segmentation for targeting strategies and messaging
Maintain and monitor marketing measurement framework covering all aspects
Prepare and align quarterly marketing updates for financial cycles

Skills

Key technologies and capabilities for this role

Brand ManagementMarketing StrategyHCP MarketingConsumer MarketingMarketing Plan DevelopmentSales GrowthMarket Share GrowthCampaign ExecutionSales ToolsTranslation Management

Questions & Answers

Common questions about this position

What are the main responsibilities of this Senior Brand Manager role?

The role involves leading marketing activities for HCPs and consumers in Vietnam for FreeStyle Libre, developing and aligning annual marketing plans, partnering with the Area team for strategy, preparing HCP marketing materials, supporting congresses, conducting trainings, and designing consumer marketing plans.

Is this a remote position or does it require working in an office?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

What is the company culture like at Abbott?

Abbott emphasizes doing work that matters, personal growth and learning, caring for yourself and family, being your true self, career development in an international company, and is recognized as a great place to work for diversity, working mothers, female executives, and scientists.

What makes a strong candidate for this Senior Brand Manager position?

Strong candidates should have leadership experience in HCP and consumer marketing, skills in developing marketing strategies and plans, ability to coordinate cross-functionally, expertise in diabetes therapeutic areas, and experience with product training and market growth in Vietnam.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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