Marketing Manager
PlanetSalary not specified
Full Time
Junior (1 to 2 years)
Senior Associate, Prospect Marketing - Card Partnership (Hybrid) at Capital One
McLean, Virginia, United States
Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries
Requirements
- Bachelor's Degree or Military experience
- At least 2 years of experience in marketing or project management
- At least 2 years experience in planning, executing and analyzing marketing programs
- At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization
Responsibilities
- Drive and execute marketing strategies for new, innovative multi-channel campaigns across owned channels
- Partner with cross-functional stakeholders to build and launch marketing intent, including Creative, Segmentation, and Journey Builds through Salesforce Marketing Cloud and other internal platforms
- Leverage insights & performance results to identify opportunities to optimize marketing programs via creative testing or adopting new marketing technologies
- Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels
- Merchandize and socialize marketing & business results with broader stakeholder groups across the Partnerships, Card, and Enterprise through data-backed storytelling
- Collaborate with multiple cross-functional teams including creative agencies, analytics, research, operations, legal and client/partner
- Demonstrates strong curiosity, ability to learn quickly, and think creatively to uncover and apply actionable consumer insights
- Has an interest, and ideally experience, in marketing technology like Salesforce Marketing Cloud to make marketing more personalized and relevant
- Has a passion for leveraging data, metrics and insights to drive results and learnings
- Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work
- Thrives in ambiguity and is eager to come up with creative solutions to solve problems
- Thrives on collaboration with partner teams and is comfortable operating in a large, matrixed organization
- Is a highly effective communicator who can influence internal decision makers with formal recommendations and informal networking
- Proactively and continually pushes the boundaries and asks how we can continue to do things better, identifying areas of opportunity
- Adept at briefing and collaborating with creative teams, external agencies and internal resources, on the development of marketing assets
- Maintains an understanding of external environmental trends, industry trends, competitor trends to spark fresh ideas and ensure team capabilities can meet the evolving marketplace
Skills
Capital One
Offers diverse financial products and services
About Capital One
Capital One provides a variety of financial services aimed at making banking accessible and easy for everyone. The company offers products such as credit cards, savings accounts, car loans, and business checking accounts, catering to both individual consumers and small businesses primarily in the United States. Capital One's approach includes user-friendly banking solutions with no fees or minimums for checking accounts, allowing customers to manage their finances more effectively. They generate revenue through interest on loans, credit card fees, and investment banking services. What sets Capital One apart from its competitors is its strong commitment to financial inclusion and literacy, demonstrated through community partnerships and educational initiatives, such as collaborations with Khan Academy. The company's goal is to create a more inclusive financial system and empower customers with the knowledge and tools they need to make informed financial decisions.
McLean, VirginiaHeadquarters
2014Year Founded
$15.9MTotal Funding
IPOCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Medical, Dental, & Vision coverage
Onsite Health Centers
Prescription saving with network of local pharmacies
Stock Purchase Plan
Education Assistance
401(k)
Flexible Spending Accounts
Life and Disability insurance
Generous paid time off + corporate & floating holidays
Registered dieticians on site, cooking classes and free virtual fitness classes
Employee Assistance Program
Risks
Increased competition in subscription management tools may dilute Capital One's advantage.
Over-reliance on partnerships could expose Capital One to technological risks.
Departure of key personnel like Joe Rodriguez may affect risk management continuity.
Differentiation
Capital One offers user-friendly banking with no fees or minimums for checking accounts.
The company partners with Khan Academy to provide financial literacy education.
Capital One is the first major U.S. bank to offer subscription management tools.
Upsides
Capital One's mobile app is a model for secure, user-friendly digital banking.
Data sharing with Worldpay enhances payment security and fraud prevention.
Partnerships with fintechs like Minna Technologies improve customer experience.
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