Senior Associate, Local - Media Optimization & Effectiveness at Humana

Louisville, Kentucky, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, MediaIndustries

Requirements

Bachelor’s degree
5+ years of experience in media planning, buying and execution
Strong understanding of local market dynamics, regional media trends, and community engagement tactics
Expertise developing omnichannel media strategies and activation plans in local markets that align with national brand strategy while addressing local needs
Strong analytical skills, with the ability to interpret data and translate insights into actionable media strategies
Excellent communication and collaboration skills, with experience managing cross-functional projects and agency relationships
Ability to serve as a strategic advisor to internal stakeholders and external partners on media planning and performance

Responsibilities

Serves as subject matter expert in media, advising POD teams on their media plans and serving as a bridge between other Humana teams and media agencies
Identifies target audiences and specific messages, channels, and tactics; coordinates end-to-end media campaign strategy, planning, implementation, measurement and analysis
Serves as a trusted consultant both internally and externally on all aspects of media plans
Owns agency relationship for given campaign, proactively providing briefs, guidance, feedback, direction, and approval
Translates business objectives into media plans, monitors performance, and identifies opportunities for optimization in local markets to support campaign goals, including member acquisition, retention or brand building efforts
Collaborates with internal partners and external agencies to optimize media investments across paid channels and across lines of business

Skills

Media Optimization

Media Planning

Campaign Management

Budget Management

Media Analytics

Local Media

Paid Media Channels

Agency Management

Performance Monitoring

Strategic Advisory

Multi-channel Media

Customer Acquisition

Brand Building

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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