Senior Analyst, DTC Pricing & Yield Management at The Walt Disney Company

New York, New York, United States

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Entertainment, StreamingIndustries

Strong understanding of B2C subscription model, specifically SVOD streaming business models, and their positioning within the larger entertainment landscape
Prior experience in pricing, promotion, and portfolio optimization work
Robust analytical skills with an interest in leveraging data to solve problems
Presentation skills appropriate for executive discussions
Ability to work independently on projects
Ability to adeptly manage expectations of peers and cross-functional partners across Subscriber Growth, Business Operations, Product, Data & Analytics, and regional teams

Support in the development of DTC-wide promotions and offers which align to the subscription consumer lifecycle
Create business cases and accompanying financial models to support the implementation of acquisition, winback, upsell, and/or retention offers to solve for a specific business need
Partner with in-house and external Research/Insights groups to translate customer survey data into customer reaction scenarios in the context of promotional options
Create and collaborate on robust monitoring analytics to track promotions impact, across various subscriber metrics such as acquisition or conversion, and provide recommendations on how learnings can be incorporated into future business decisions
Collaborate with broader Subscriber Growth & Monetization team to incorporate analysis into monthly, annual, or long range subscriber planning
Primarily focus on US and Canada business objectives, but with eventual expansion to other Disney+ regions
Maintain a competitive pricing and promotions tracker which will be an integral part of short-term and long-term price and promotion setting
Provide DTC stakeholders with highly visible, ad hoc analysis, insights, and executive level presentations to support key business objectives surrounding promotion structure