Senior Alliance Marketing Manager at Hewlett Packard Enterprise

Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Cloud ComputingIndustries

Requirements

BA or BS in Marketing or related field; MBA preferred
10+ years marketing experience
Partner, sales, industry, channel experience or equivalent
Understanding of MDF
Technical acumen with accelerated compute solutions, to enable technical engagements with internal stakeholders, alliance partners, the sales force and customers
Ability to develop near-term and long-term strategic marketing plans, in coordination with multiple stakeholders
Ability to tactically execute on those plans, both as an individual contributor and as an influencer to the broader core team, with tangible influence and impact to the business
Additional Skills: Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity

Responsibilities

Based on a strong knowledge of trends in the industry, affect the HPE strategy/direction of the marketing of HPE solutions and offers with the alliance partner
Define and implement alliance marketing strategy changes internally, in collaboration with key stakeholders
Lead projects that involve cross-functional coordination for HPE + alliance partner marketing activities
Improve alliance marketing processes affecting their workgroup and interfaces
Build HPE marketing strategy for the alliance partnership and execute that strategy with a strong degree of technical capability
Seen by business and sales teams as an expert in the HPE + alliance solutions and can be called on to defend the benefits in front of customers, partners or internal stakeholders
Develop, implement and manage the MDF program ensuring alignment to business goals and partner needs. Monitor and optimize MDF fund distribution and utilization to ensure the funds are used effectively and in line with marketing objectives

Skills

Alliance Marketing

Marketing Strategy

Lead Generation

Market Insights

Customer Insights

Product Marketing

Sales Enablement

Partner Collaboration

KPI Management

Industry Trends

Hewlett Packard Enterprise

Provides enterprise IT solutions and services

About Hewlett Packard Enterprise

Hewlett Packard Enterprise provides enterprise IT solutions with a focus on cloud services, artificial intelligence, and edge computing. Their products include HPE Ezmeral for managing containers, HPE GreenLake for cloud services, and HPE Aruba for networking. These solutions help businesses improve their performance and adapt to digital changes. HPE's business model includes selling hardware, software, and services, as well as offering subscription-based services and long-term contracts. What sets HPE apart from competitors is its commitment to open-source projects and its active developer community, which supports collaboration and innovation. The company's goal is to empower organizations to transform digitally and optimize their operations.

Houston, TexasHeadquarters

1939Year Founded

IPOCompany Stage

Hardware, Enterprise Software, AI & Machine LearningIndustries

10,001+Employees

Risks

Integration challenges with Juniper Networks may delay AI-driven networking benefits.

Competition from startups like Flywheel could impact HPE's AI and cloud services.

HPE's acquisition strategy may strain resources and distract from core operations.

Differentiation

HPE's GreenLake offers a unique hybrid cloud platform for diverse IT environments.

HPE Ezmeral provides advanced container management, enhancing enterprise AI and analytics capabilities.

HPE's Aruba solutions integrate cloud security and networking for seamless, secure connectivity.

Upsides

HPE's acquisition of Juniper Networks boosts AI-driven innovation in networking.

OpsRamp acquisition enhances HPE's IT management with AI-based automation capabilities.

Axis Security integration strengthens HPE's cloud security offerings with SASE solutions.

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