Senior Advertising Account Manager at Orchestra Bio

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Communications, MarketingIndustries

Requirements

3-4 years of relevant experience in digital advertising and media management
Proactive, detail-oriented, and skilled at balancing client strategy and day-to-day execution
Ability to work in a fast-paced, collaborative environment
Technical proficiency in ad trafficking, pixel setup, and conversion tracking (Google Tag Manager, GA4)
Up to date on digital advertising trends, policies, and best practices
Ability to work hybrid in New York, N.Y. or Washington, D.C. (in-office at least 3 days per week)

Responsibilities

Develop multi-channel advertising strategies and media plans from scratch based on client goals and KPIs
Oversee campaign setup, management, and optimization across Meta, Google Ads, LinkedIn, Reddit, Pinterest, Snapchat, Programmatic, CTV, OOH, Direct Partnerships and other emerging channels
Lead or review the creation of insightful client reports, identifying actionable data points that contribute to strategic recommendations
Translate campaign data into qualitative insights to inform creative and targeting optimizations
Stay up to date on digital advertising trends, policies, and best practices
Demonstrate technical proficiency in ad trafficking, pixel setup, and conversion tracking (Google Tag Manager, GA4)
Partner with design and content teams to ensure creative assets follow platform best practices and support campaign strategy
Build strong client relationships and manage account coordination

Skills

Google Ads

Meta Ads

Programmatic Advertising

Paid Media

Account Management

Media Strategy

Media Optimization

Digital Advertising

Traditional Advertising

Audience Insights

Analytics

Orchestra Bio

Facilitates biotech collaborations through software

About Orchestra Bio

Orchestra.bio improves the biotech industry by facilitating partnerships among biotech firms, CROs, CDMOs, and biopharmaceutical companies. Their software platform addresses the challenges of collaboration, making it easier and safer for organizations to work together. This focus on enhancing collaboration sets them apart from competitors, as they aim to streamline the process of bringing biotech products to market. The goal of Orchestra.bio is to increase operational efficiency and speed up the development of life-saving therapeutics and other biotech innovations.

San Francisco, CaliforniaHeadquarters

2022Year Founded

VENTURE_UNKNOWNCompany Stage

Enterprise Software, BiotechnologyIndustries

11-50Employees

Risks

Emerging biotech software platforms could erode Orchestra.bio's market share.

Rapid AI advancements may outpace Orchestra.bio's current software capabilities.

Data privacy concerns could impact Orchestra.bio's international operations.

Differentiation

Orchestra.bio focuses on enhancing biotech collaborations through innovative software solutions.

The company addresses operational challenges in cross-organizational biotech collaborations.

Orchestra.bio's platform streamlines collaboration, reducing risks and operational burdens.

Upsides

Increased demand for AI-driven drug discovery boosts need for collaboration software.

Decentralized clinical trials require robust software for managing complex collaborations.

Biopharma outsourcing to CROs and CDMOs increases demand for advanced collaboration platforms.

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