Senior Account Manager - Advertising at Pattern

London, England, United Kingdom

Pattern Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Ecommerce, Advertising, Digital MarketingIndustries

Requirements

  • Minimum of 4+ years’ experience in a hands-on Search Engine Marketing role, preferably within an agency
  • 2:1/1st degree or above
  • Excellent verbal and written communication skills
  • Experience executing campaigns across SEM (including AdWords, Amazon sponsored Ads)
  • Experience executing remarketing, prospecting and paid social campaigns (bonus)
  • Excellent attention to detail
  • Analytical with an eye for insights
  • Proficient in Excel, PowerPoint, Google Analytics and data interpretation
  • Experience working with retail/ecommerce clients (desirable)

Responsibilities

  • Hands-on execution and optimisation of SEM accounts
  • Test, scale and optimise campaigns in Amazon Ads and other retail media and other channels including but not limited to Google Ads, Meta, Instagram and Tiktok Ads and Affiliates
  • Analyse and optimise existing campaigns including campaign structure, keyword research, negative keywords, bid adjustments, creating new campaigns, writing compelling ad copy, audience targeting and any other optimisation required to drive revenue and sales
  • Ongoing management of monthly budgets across client accounts
  • Communicating with clients via email, calls and face to face meetings to provide insights
  • Identify insights and opportunities that feed into development of strategies which meet client expectations and growth targets
  • Daily reporting and monitoring of campaigns to ensure revenue and sales objectives are met
  • Deliver weekly, monthly, yearly reporting in line with Pattern’s reporting framework
  • Competitor analysis
  • Work closely with the SEO and Analytics teams to drive integrated strategy and insights
  • Provide specialist SEM advice to Pattern team and feeding into consulting projects as required

Skills

Key technologies and capabilities for this role

Amazon AdsGoogle AdsMeta AdsInstagram AdsTikTok AdsAffiliatesSEMKeyword ResearchNegative KeywordsBid AdjustmentsAd CopywritingAudience TargetingCampaign OptimizationBudget ManagementReportingCompetitor Analysis

Questions & Answers

Common questions about this position

What is the salary for the Senior Account Manager - Advertising role?

This information is not specified in the job description.

Is this role remote or does it require working in an office?

The role is based with the European Team in London.

What skills and experience are required for this position?

Candidates need a minimum of 4+ years in a hands-on Search Engine Marketing role, preferably in an agency, a 2:1/1st degree or above, excellent communication skills, experience with SEM including AdWords and Amazon sponsored Ads, proficiency in Excel, PowerPoint, Google Analytics, and strong analytical skills.

What does the hiring process look like for this role?

The process includes an initial phone interview with the talent acquisition team, an interview with a hiring manager, a second stage with a case study presentation, and a final interview with the European General Manager.

What companies does Pattern recruit talent from?

Pattern recruits talent from top tech companies including Amazon, Apple, Google, eBay, Oracle, and Adobe.

Pattern

Ecommerce acceleration and competitive analysis

About Pattern

Pattern.com focuses on ecommerce acceleration, particularly on Amazon, by providing a free digital shelf management software that analyzes data from millions of searches and products. This tool uses machine learning to give brands insights into their competition, helping them optimize their product listings. Unlike competitors, Pattern.com offers both free tools and premium services, including market insights and consultancy, to help brands grow on Amazon. The company's goal is to empower brands to enhance their visibility and sales on one of the largest online marketplaces.

Lehi, UtahHeadquarters
2013Year Founded
$269.4MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, Consulting, Consumer GoodsIndustries
1,001-5,000Employees

Risks

Increased competition from AI-driven ecommerce platforms could erode Pattern's market share.
The rapid growth of Amazon's third-party sellers may dilute Pattern's service effectiveness.
The partnership with Giggster may divert focus from core ecommerce services.

Differentiation

Pattern offers a free digital shelf management tool for Amazon sellers.
The company uses machine learning to provide customized insights for product optimization.
Pattern's premium services include deep market insights and patented technology solutions.

Upsides

Pattern was named one of the World's Most Innovative Companies in 2024.
The launch of the Shelf inventory solution expands Pattern's service offerings.
Pattern's AI models enhance seller performance across multiple retail marketplaces.

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