Key technologies and capabilities for this role
Common questions about this position
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The role requires strong relationship management, strategic consulting, campaign execution including oversight from kickoff through reporting, budget and contract management, and mentoring junior team members.
The role involves managing a portfolio of clients, delegating tasks to Coordinators and Co-Ops, mentoring junior team members, and collaborating cross-functionally with Sales, Strategy, and Research teams.
Strong candidates will have experience owning customer portfolios through onboarding to renewal, providing strategic influencer marketing advice, overseeing campaign execution and reporting, managing budgets precisely, and mentoring junior staff.
Social media management and influencer marketing tools
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.