Senior Account Based Marketing Manager at Checkr

Denver, Colorado, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, HR Tech, SaaSIndustries

Requirements

6+ years of experience in demand generation, integrated campaigns, or Account Based Marketing in the B2B SaaS space
Ability to work strategically and tactically across multiple campaigns and channels
Courage to take the initiative, pilot, and evaluate new program types
Experience using data and metrics to develop strategy and drive program improvements
Well-organized with great attention to detail
Strong project management skills
Excels at cross-functional collaboration across multiple organizations
Proficient in Salesforce (CRM), Marketo (MA), Asana (Project Management), and Google Suite
Leveraging AI tools to drive campaign orchestration and automation is a plus

Responsibilities

Develop the full-funnel integrated campaign strategy targeting Checkr’s Ideal Customer Profiles (industry focus) to fuel pipeline and revenue growth
Own the execution and optimization of ICP campaigns across web, email, advertising, webinars, outbound, and direct mail channels in partnership with the Field Events, Sales, and Partner teams
Craft compelling messaging and copy across landing pages, email, advertising, and Outreach sequences in collaboration with Sales, Product Marketing, and Content teams
Partner with the brand team to test and optimize creative concepts for promotion across campaign channels
Identify and manage target audience lists in partnership with RevOps, PMM, and Sales for marketing engagement and sales outbound
Own paid social channels (LinkedIn, Meta) in partnership with our ad agency, webinars and pilot new 3rd-party industry vendors to fuel acquisition efforts
Collaborate and partner with Sales Development and Business Development Representatives to own and optimize lead hand-off processes and conversion targets
Measure and communicate progress to meeting and exceeding key performance indicators (KPIs) across campaign channels. Analyze, assess, and identify areas for improvement

Skills

Key technologies and capabilities for this role

Account-Based MarketingABMCampaign StrategyEmail MarketingPaid SocialAdvertisingWebinarsOutbound MarketingDirect MailOutreachRevOpsICP TargetingMessagingCopywriting

Questions & Answers

Common questions about this position

What experience is required for the Senior Account Based Marketing Manager role?

Candidates need 6+ years of experience in demand generation, integrated campaigns, or Account Based Marketing in the B2B SaaS space.

What key skills are needed for this position?

The role requires the ability to work strategically and tactically across multiple campaigns and channels, strong project management skills, experience using data and metrics to develop strategy, and excelling at cross-functional collaboration.

What is the salary or compensation for this role?

This information is not specified in the job description.

Is this a remote position or what is the location requirement?

This information is not specified in the job description.

What makes a strong candidate for this role?

A strong candidate is a strategic thinker, hands-on executor, data-driven, and excels at cross-functional collaboration, with experience piloting new programs and managing campaigns across multiple channels.

Checkr

Provides background check services for employers

About Checkr

Checkr provides background check services primarily for businesses, staffing agencies, and recruiters. Their platform allows clients to conduct thorough background screenings to verify potential employees' histories, which is especially important in high-risk industries. The service operates on a software-as-a-service (SaaS) model, where clients subscribe to access a user-friendly dashboard and various features that help manage the background check process efficiently. Checkr also offers educational resources to promote fair hiring practices. Unlike many competitors, Checkr's platform includes innovative solutions like Checkr Assess, which can significantly reduce talent acquisition costs. The company's goal is to help businesses hire trustworthy employees while ensuring compliance and promoting fair hiring practices.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$535.1MTotal Funding

SERIES_ECompany Stage

Data & Analytics, ConsultingIndustries

1,001-5,000Employees

Benefits

A fast-paced and collaborative environment

Learning and development allowance

Competitive compensation and opportunity for advancement

100% medical, dental, and vision coverage

Up to 25K reimbursement for fertility, adoption, and parental planning services

Flexible PTO policy

Monthly wellness stipend, home office stipend

Risks

Recent layoffs suggest potential financial instability or restructuring challenges for Checkr.

Departure of key personnel may lead to internal restructuring and operational disruptions.

Acquisition of Inflection and workforce reduction could lead to integration challenges.

Differentiation

Checkr offers rapid background checks using advanced technology, surpassing traditional providers.

The company promotes fair hiring practices, aligning with modern corporate social responsibility goals.

Checkr's SaaS model provides a user-friendly platform with compliance resources and partner integrations.

Upsides

Increased demand for digital background checks boosts Checkr's remote verification capabilities.

The gig economy's growth enhances demand for Checkr's quick and reliable background checks.

AI integration in HR tech allows Checkr to improve accuracy and speed of checks.

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