Segment Marketing Manager at Remitly

Farringdon, New South Wales, Australia

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Professional ServicesIndustries

Requirements

B2B marketing experience (financial services or professional services)
Ability to turn market trends into actionable strategies
Strong communication and storytelling skills
Experience working across teams and managing multiple projects
Familiarity with ABM, CRM, and marketing automation tools
Curiosity, initiative, and a collaborative mindset

Responsibilities

Develop a strong understanding of financial services or professional services, including customer needs, market trends, and regulatory developments
Monitor industry news and competitive shifts to inform marketing strategy and content
Advocate for customer perspectives across internal teams to ensure relevance and impact
Craft inclusive, audience-specific messaging, personas, and value propositions
Lead the creation of content for global, multi-channel campaigns and collaborate on integrated strategies
Partner with cross functional teams (sales, product, sales enablement and marketing) to align efforts, share insights, and support effective engagement

Skills

Marketing Strategy

Lead Generation

Content Creation

Market Research

Persona Development

Value Propositions

Multi-Channel Campaigns

Cross-Functional Collaboration

Sales Enablement

Competitive Analysis

Industry Trends

Messaging

Remitly

International money transfer for immigrants

About Remitly

Remitly focuses on international money transfers, helping immigrants send money to their families quickly and securely at lower costs than traditional banks. The company charges transaction fees and earns from the exchange rate margin, offering various transfer options like bank deposits and cash pickups. Remitly enhances user experience through its website and mobile app, allowing real-time tracking of transfers, and engages with immigrant communities by providing helpful resources and educational support. Its goal is to meet the unique needs of immigrants while ensuring fast, affordable, and reliable money transfer services.

Seattle, WashingtonHeadquarters

2011Year Founded

$423.9MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Continuing Education or Travel Stipend

Office Culture

Flexible PTO, Schedules and Leaves

DEI Learning Opportunities

Community Engagement

Inclusive Benefits

Risks

Swift's integration into banks' channels poses a competitive threat to Remitly.

AI agents' rise may challenge Remitly's operational model in efficiency and cost-effectiveness.

Schall Law Firm's investigation could impact investor confidence and Remitly's reputation.

Differentiation

Remitly focuses on immigrants, offering competitive rates and fast, secure transactions.

The company leverages technology for a seamless user experience via its app and website.

Remitly engages with immigrant communities through content and educational initiatives.

Upsides

Increased digital wallet adoption in key markets expands Remitly's reach to unbanked individuals.

AI agents in operations could reduce costs and improve Remitly's efficiency.

Visa collaboration enhances Remitly's cross-border fund flow services, boosting customer satisfaction.

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