Segment Marketing Manager
Granicus- Full Time
- Mid-level (3 to 4 years)
The ideal candidate should possess a bachelor's degree in marketing or a related field, along with at least two years of experience in marketing. They should have a strong understanding of target audience engagement, experience with social media, AI, and lead generation techniques, and fluency in Dutch, French, and English. Bonus points are given for experience with Hubspot, SEO, or video editing.
As a Segment Marketeer, you will be responsible for developing and executing creative marketing campaigns within the Benelux marketing strategy to promote Tarkett's solutions to architects, healthcare facilities, schools, and other relevant organizations. This includes organizing trade shows, events, and demonstrations, creating engaging content (both online and offline), collaborating on campaigns featuring innovative tools like the VR app, managing the product portfolio, monitoring trends, and working closely with sales, product development, and communication partners. You will also handle website updates, newsletter creation, social media posts, and gathering reference project photoshoots, and collaborating with Dutch marketing colleagues.
Retailer offering diverse consumer goods
Target Corporation is a retail company that offers a wide range of products, including clothing, electronics, home goods, and groceries, through nearly 2,000 stores and an online platform. Its "Design For All" philosophy allows it to provide high-quality, affordable products that cater to diverse customer needs. Target differentiates itself from competitors with its owned brands and the Target Circle loyalty program, which enhances customer engagement. The company's goal is to support sustainability and community initiatives by giving back 5% of its profits to local communities.