Target

Segment Marketeer

Dendermonde, Flanders, Belgium

$60,000 – $80,000Compensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Sales, RetailIndustries

Requirements

The ideal candidate should possess a bachelor's degree in marketing or a related field, along with at least two years of experience in marketing. They should have a strong understanding of target audience engagement, experience with social media, AI, and lead generation techniques, and fluency in Dutch, French, and English. Bonus points are given for experience with Hubspot, SEO, or video editing.

Responsibilities

As a Segment Marketeer, you will be responsible for developing and executing creative marketing campaigns within the Benelux marketing strategy to promote Tarkett's solutions to architects, healthcare facilities, schools, and other relevant organizations. This includes organizing trade shows, events, and demonstrations, creating engaging content (both online and offline), collaborating on campaigns featuring innovative tools like the VR app, managing the product portfolio, monitoring trends, and working closely with sales, product development, and communication partners. You will also handle website updates, newsletter creation, social media posts, and gathering reference project photoshoots, and collaborating with Dutch marketing colleagues.

Skills

Social Media
Lead Generation
Marketing Campaigns
Content Creation
Dutch
French
English
Hubspot
SEO
Video Editing
VR
Trade Shows
Events
Website Updates
Newsletter Creation
Product Portfolio Management
Trend Monitoring

Target

Retailer offering diverse consumer goods

About Target

Target Corporation is a retail company that offers a wide range of products, including clothing, electronics, home goods, and groceries, through nearly 2,000 stores and an online platform. Its "Design For All" philosophy allows it to provide high-quality, affordable products that cater to diverse customer needs. Target differentiates itself from competitors with its owned brands and the Target Circle loyalty program, which enhances customer engagement. The company's goal is to support sustainability and community initiatives by giving back 5% of its profits to local communities.

Key Metrics

Minneapolis, MinnesotaHeadquarters
2005Year Founded
N/ACompany Stage
Consumer GoodsIndustries
10,001+Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Paid Sick Leave
Paid Holidays
Paid Vacation
401(k) Retirement Plan
Employee Discounts

Risks

Increased competition from online-only retailers like Amazon threatens Target's market share.
Rising labor costs due to new minimum wage laws could impact profit margins.
Supply chain vulnerabilities from geopolitical tensions may affect inventory and pricing strategies.

Differentiation

Target's 'Design For All' philosophy offers unique, high-quality products at affordable prices.
The Target Circle loyalty program enhances customer engagement and shopping experience.
Target's commitment to sustainability and community support sets it apart from competitors.

Upsides

Experiential retail and 'retailtainment' strategies can boost customer engagement and foot traffic.
Augmented reality integration offers immersive shopping experiences showcasing Target's unique designs.
Omnichannel retail strategies enhance customer experience by integrating online and offline shopping.

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