Segment Campaign Manager - Altitude at Geotab

Atlanta, Georgia, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

IoT, Transportation, Telematics, Fleet ManagementIndustries

Requirements

Strategic thinker with exceptional cross-functional collaboration skills
Strong communication abilities
Adaptable approach to navigating diverse projects in a fast-paced environment
Proven campaign strategy and execution expertise with a data-driven analytical approach
Strong project management capabilities
Proficiency in ABM platforms and marketing automation tools
Ability to continuously optimize performance through ROI analysis and metrics tracking

Responsibilities

Design, build, implement, and manage segment campaigns and their associated workflows, including ownership of the campaign planning workbook and strategic annual campaign plan to drive new customer acquisition, existing account expansion, and retention of existing customer base
Develop strategic annual campaign plans, orchestrate full-funnel marketing campaigns, and manage demand generation as the quarterback for all lead sources while optimizing budget and tracking performance against KPAs
Collaborate and guide agencies, vendors, and other internal departments executing advertising planning, full-funnel content, social media, success stories, association membership sponsorships, events, webinars, podcasts, and channel and partner program support to meet segment campaign objectives effectively
Work closely with segment marketing squads, solution marketing, channel marketing, business development managers, sales teams, creative agencies, and vendors
Work with content, creative, digital, and sales teams to deliver ABM aligned to campaign plans
Support Geotab's annual customer and partner conference “Connect” with segment campaign plans

Skills

campaign management

marketing strategy

customer acquisition

brand visibility

segment marketing

integrated marketing

revenue growth

IoT

data analytics

machine learning

Geotab

Telematics and fleet management solutions provider

About Geotab

Geotab provides fleet management solutions that help businesses optimize their vehicle operations through telematics and data analytics. Their products include hardware devices, like GO devices, and software that collects and analyzes vehicle data. This data helps clients with route planning, monitoring driver behavior, improving fuel efficiency, and managing vehicle maintenance. Geotab stands out from competitors by offering a scalable platform suitable for fleets of all sizes and a subscription model that ensures ongoing updates and support. The company's goal is to enhance operational efficiency and safety for a diverse range of clients, including commercial fleets and government agencies.

Oakville, CanadaHeadquarters

2000Year Founded

M_AND_ACompany Stage

Data & Analytics, Automotive & TransportationIndustries

1,001-5,000Employees

Benefits

Medical & dental

Retirement savings

Fitness membership

Baby bonus

Flex work arrangements

Home office reimbursement for select items

EV program

Learning reimbursement

Risks

Patent infringement lawsuit by Fractus could lead to financial liabilities.

Dependency on Volvo Cars partnership may pose risks if challenges arise.

Expansion into Indonesia exposes Geotab to geopolitical and regulatory risks.

Differentiation

Geotab offers a comprehensive telematics platform with both hardware and software solutions.

The company serves diverse clients, including commercial fleets and government agencies.

Geotab's solutions are scalable, suitable for small businesses to large enterprises.

Upsides

Geotab's partnership with Volvo Cars enhances its fleet management capabilities.

Winning the Prince Michael International Road Safety Award boosts Geotab's reputation.

Integration of AI in telematics allows for predictive analytics and route optimization.

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