Sr Market Research Analyst
PatientPointFull Time
Senior (5 to 8 years)
The Sales Strategy & Market Analyst should be a recent college graduate with 0-2 years of experience, ideally with a degree in a quantitative field such as Economics, Math, Engineering, Statistics, or Business, demonstrating a strong academic record and analytical skills. They should be proficient in Excel, comfortable with formulas and pivot tables, and possess an interest in data visualization tools, with SQL experience being a plus. Furthermore, the candidate should exhibit versatility, entrepreneurial spirit, natural curiosity, and self-direction, as well as a willingness to experiment with outbound outreach and customer conversations.
This role requires the Sales Strategy & Market Analyst to segment and prioritize the addressable market, build analytical frameworks to guide sales efficiency and growth, execute deep-dive research into customer behavior and vertical trends, run experiments and pilot outreach campaigns to test hypotheses, and help define and iterate Skybeam’s go-to-market strategy, working directly with commercial and leadership teams to achieve these goals.
Automated platform for TV advertising optimization
Simulmedia operates in the TV advertising market, providing an automated platform that helps brands, advertising agencies, TV networks, and data providers manage their advertising campaigns. The platform integrates all aspects of TV advertising, allowing users to set goals, execute campaigns, and measure results in one place. It uses patented technology to predict audience viewing habits and identify optimal ad placements, making campaigns more precise and scalable. Simulmedia differentiates itself from competitors by offering real-time performance dashboards that enable advertisers to track campaign effectiveness and make quick adjustments for better results. The company's goal is to enhance the efficiency of TV advertising, helping clients achieve their business objectives, whether that involves driving performance or increasing brand awareness.