Sales Manager, B2B Corporate Wellness at Tonal

San Francisco, California, United States

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$120,000 – $150,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fitness, Wellness, Corporate Wellness, Real Estate, Commercial AmenitiesIndustries

Requirements

4–7+ years of experience in partnerships, sales, business development, real estate partnerships, hospitality, or commercial fitness
Proven success sourcing, pitching, and closing B2B deals
A well-networked seller with an existing book of relationships across real estate, private clubs, commercial fitness, corporate wellness, or related industries
Deeply connected in the ecosystems where people live and work, with the ability to open doors at the owner, developer, operator, or C-suite level on day one
Known in your market as a relationship builder who maintains a strong reputation and repeat partnerships over time
Exceptional communicator who thrives in outbound sales and relationship-based selling
Comfortable running a high-volume outreach motion and also closing strategic, multiline accounts
Highly organized operator who brings structure, clarity, and process to ambiguous environments
Entrepreneurial, self-starting, and excited about being the first hire in a new business unit
Strong cross-functional collaborator who can influence Product, Operations, Support, and Finance
Experience selling hardware, fitness equipment, hospitality amenities, or real-estate-adjacent products is a plus
CRM-native with strong pipeline management discipline

Responsibilities

Drive commercial sales across priority verticals, including corporate wellness and fitness facility management
Own partner outreach and pipeline development
Leverage an existing network of decision-makers across real estate, corporate wellness, fitness, and commercial amenities to accelerate Tonal’s entry into key environments
Build and manage a robust pipeline of commercial prospects
Conduct outbound outreach and represent Tonal at trade organizations and industry events
Engage prospects through collateral, demos, site visits, and relationship-building
Maintain CRM accuracy and lead hygiene
Lead commercial negotiations, pricing conversations, and order fulfillment coordination
Work cross-functionally with Operations, Finance, and Support to ensure seamless partner setup
Create early sales playbooks, repeatable workflows, and scalable processes
Serve as an advocate for commercial partners inside Tonal

Skills

Key technologies and capabilities for this role

B2B SalesOutbound OutreachPipeline DevelopmentRelationship BuildingDeal ExecutionCorporate WellnessTrade ShowsSales PlaybookProspectingNetworking

Questions & Answers

Common questions about this position

What is the salary range for the Sales Manager position?

The salary range is $120K - $150K.

Is this a remote or hybrid role?

This is a hybrid position.

What experience is required for this role?

Candidates need 4–7+ years of experience in partnerships, sales, business development, real estate partnerships, hospitality, or commercial fitness, with proven success sourcing, pitching, and closing B2B deals.

What skills make someone a strong fit for this sales manager role?

A strong candidate is a well-networked seller with an existing book of relationships across real estate, private clubs, commercial fitness, corporate wellness, or related industries, and the ability to open doors at the owner, developer, operator, or C-suite level on day one.

What does the commercial sales team structure look like at Tonal?

This is Tonal's first dedicated B2B sales hire, responsible for building the commercial business from the ground up in partnership with the Senior Director of Partnerships.

Tonal

Home gym system with personalized workouts

About Tonal

Tonal offers a home gym solution that combines technology and fitness. Its main product is a wall-mounted fitness system that uses artificial intelligence to create personalized workout plans. This system tracks user performance and provides real-time feedback, helping users achieve their fitness goals. Tonal's equipment can adapt to different fitness levels, offering up to 200 pounds of adjustable weight and the capability to perform over 245 exercises. Unlike many competitors, Tonal focuses on providing a complete fitness experience in one device, eliminating the need for multiple gym equipment or memberships. The company's goal is to make fitness more accessible and convenient for everyone, with a business model that includes selling the equipment and offering a subscription service for ongoing personalized workout programs.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$564.2MTotal Funding

LATE_VCCompany Stage

Consumer Software, AI & Machine Learning, Consumer GoodsIndustries

201-500Employees

Benefits

Competitive compensation

Top quality health care package

Commuter benefits

Parental leave

Flexible vacation days

Weekly catered team lunches

Office happy hours

Team offsites & company-wide events

New equipment on your first day

Tonal discounts

Risks

CEO change may lead to strategic shifts affecting company stability.

Increased competition from brands like Lululemon threatens market share.

High marketing costs with Spartan Race may not convert to long-term customers.

Differentiation

Tonal uses AI to provide personalized strength training workouts.

The equipment offers up to 200 pounds of adaptive weight resistance.

Tonal's wall-mounted design saves space and offers over 245 exercises.

Upsides

Partnerships with niche sports like volleyball and pickleball expand market reach.

Integration with Fitbit Charge 6 enhances user experience with real-time heart rate streaming.

Retail expansion to Best Buy increases accessibility and potential customer base.

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