Sales Engineer at Samba TV

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Advertising, StreamingIndustries

Requirements

Technical expertise in media measurement tools, TV tune-in metrics, and outcomes-based analytics
Knowledge of APIs, clean rooms, SQL, Python, and cloud platforms like AWS, Azure, or Google Cloud
Ability to simplify complex technical concepts for non-technical audiences and provide in-depth explanations to technical stakeholders
Consultative selling strategies and sales-focused mindset
Client-focused approach with strong relationship-building skills
Experience in media activation, TV measurement, planning, tune-in analysis, and outcomes-based strategies
Ability to analyze client needs, probe business challenges, and recommend tailored solutions
Collaborative skills to work with Sales, Product, Engineering, and Marketing teams
Based in LA or SF office

Responsibilities

Build collaborative relationships with enterprise sales teams as a trusted resource for product and technical expertise
Enhance sales opportunities by joining first-contact client meetings to present Samba solutions consultatively and identify the correct product (e.g., measurement or data licensing)
Participate in the entire sales cycle from discovery to closing, articulating value and driving decision-making
Serve as a trusted advisor, analyzing client needs and recommending Samba TV products that deliver results
Probe client business challenges and innovate solutions like tune-in or TV outcomes-based strategies
Address technical challenges with Product and Engineering teams for smooth implementation
Leverage expertise to craft technical solutions demonstrating Samba’s success in measurement outcomes
Ensure products integrate smoothly with client systems
Identify upselling and cross-selling opportunities using data insights
Partner with internal teams on go-to-market strategies emphasizing measurable benefits
Analyze customer feedback and market trends to inform product improvements
Act as a bridge between technical teams and clients for clear communication

Skills

Sales Enablement

Consultative Selling

Technical Sales

Media Activation

TV Measurement

Tune-in Analysis

Data Licensing

ROI Analysis

Product Demonstration

Client Relationship Management

Samba TV

Audience measurement and analytics for smart TVs

About Samba TV

Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed insights and measurement services.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$44.4MTotal Funding

EARLY_VCCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees

Benefits

Flexible Work Hours

Remote Work Options

Professional Development Budget

Mental Health Support

Company Equity

Employee Discounts

Risks

Increasing competition from Roku and Amazon challenges Samba TV's market share.

Privacy-focused regulations may increase compliance costs for Samba TV.

Shift towards ad-free streaming services could reduce demand for advertising insights.

Differentiation

Samba TV partners with 20 smart TV brands, embedding technology in 35 million TVs.

Proprietary multi-source panel is 100 times larger than traditional measurement systems.

Offers comprehensive audience measurement and actionable insights for advertisers and content creators.

Upsides

Growing demand for cross-platform measurement solutions boosts Samba TV's market potential.

Acquisition of Semasio enhances capabilities in privacy-compliant contextual targeting.

Partnerships with digital audio platforms expand audience insights across media channels.

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