Principal Engineer - Ads Signals, Identity & Measurement
RedditSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Media, Advertising, StreamingIndustries
Requirements
- Technical expertise in media measurement tools, TV tune-in metrics, and outcomes-based analytics
- Knowledge of APIs, clean rooms, SQL, Python, and cloud platforms like AWS, Azure, or Google Cloud
- Ability to simplify complex technical concepts for non-technical audiences and provide in-depth explanations to technical stakeholders
- Consultative selling strategies and sales-focused mindset
- Client-focused approach with strong relationship-building skills
- Experience in media activation, TV measurement, planning, tune-in analysis, and outcomes-based strategies
- Ability to analyze client needs, probe business challenges, and recommend tailored solutions
- Collaborative skills to work with Sales, Product, Engineering, and Marketing teams
- Based in LA or SF office
Responsibilities
- Build collaborative relationships with enterprise sales teams as a trusted resource for product and technical expertise
- Enhance sales opportunities by joining first-contact client meetings to present Samba solutions consultatively and identify the correct product (e.g., measurement or data licensing)
- Participate in the entire sales cycle from discovery to closing, articulating value and driving decision-making
- Serve as a trusted advisor, analyzing client needs and recommending Samba TV products that deliver results
- Probe client business challenges and innovate solutions like tune-in or TV outcomes-based strategies
- Address technical challenges with Product and Engineering teams for smooth implementation
- Leverage expertise to craft technical solutions demonstrating Samba’s success in measurement outcomes
- Ensure products integrate smoothly with client systems
- Identify upselling and cross-selling opportunities using data insights
- Partner with internal teams on go-to-market strategies emphasizing measurable benefits
- Analyze customer feedback and market trends to inform product improvements
- Act as a bridge between technical teams and clients for clear communication
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
Is this a remote position or does it require office work?
This role will be based in Samba TV’s LA or SF office.
What is the employment type and compensation structure?
This is a US full-time salaried position.
What key skills are required for the Sales Engineer role?
The role requires technical expertise in media measurement tools, TV tune-in metrics, and outcomes-based analytics, along with consultative selling strategies, client-focused problem-solving, and the ability to simplify complex technical concepts.
What does the team structure look like for this position?
The role reports to the Director of Sales Engineering and involves building collaborative relationships with enterprise sales teams.
What makes a strong candidate for this Sales Engineer position?
A strong candidate combines technical expertise with consultative selling strategies, excels at client-centric problem solving, and can articulate the value of Samba TV’s products like media activation and TV measurement to drive sales.
Samba TV
Audience measurement and analytics for smart TVs
About Samba TV
Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed insights and measurement services.
San Francisco, CaliforniaHeadquarters
2008Year Founded
$44.4MTotal Funding
EARLY_VCCompany Stage
Data & Analytics, Consumer SoftwareIndustries
201-500Employees
Benefits
Flexible Work Hours
Remote Work Options
Professional Development Budget
Mental Health Support
Company Equity
Employee Discounts
Risks
Increasing competition from Roku and Amazon challenges Samba TV's market share.
Privacy-focused regulations may increase compliance costs for Samba TV.
Shift towards ad-free streaming services could reduce demand for advertising insights.
Differentiation
Samba TV partners with 20 smart TV brands, embedding technology in 35 million TVs.
Proprietary multi-source panel is 100 times larger than traditional measurement systems.
Offers comprehensive audience measurement and actionable insights for advertisers and content creators.
Upsides
Growing demand for cross-platform measurement solutions boosts Samba TV's market potential.
Acquisition of Semasio enhances capabilities in privacy-compliant contextual targeting.
Partnerships with digital audio platforms expand audience insights across media channels.
Related Jobs
RemoteRemoteAnalytics Support Specialist
AshbySalary not specified
- Full Time
- Entry Level & New Grad, Junior (1 to 2 years)
RemoteSenior Director of Research+Analytics
AetionSalary not specified
- Full Time
- Senior (5 to 8 years)
RemoteSoftware Engineer, API
Headspace$120,000 - $160,000/year
- Internship
- Mid-level (3 to 4 years)
RemoteSr. Data Engineer
WisetackSalary not specified
- Full Time
- Senior (5 to 8 years), Expert & Leadership (9+ years)
RemoteSales Engineer
AlteraSalary not specified
- Full Time
- Senior (5 to 8 years)
RemoteSenior Consultative Pharmacist
HumanaSalary not specified
RemoteData Analytics Engineer
dv01Salary not specified
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
RemoteDirector, Buyer Development
OpenXSalary not specified
- Full Time
- Expert & Leadership (9+ years)
RemoteAdvisor, Commercial Risk - Insurance Advisory Solutions
Foundation Risk PartnersSalary not specified
- Full Time
- Junior (1 to 2 years)
RemoteTV React Developer (Roku)
PhiloSalary not specified
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
RemoteStrategic Analytical Consultant
ExpediaSalary not specified
- Full Time
- Junior (1 to 2 years)
RemoteAccount Executive - United States
ElevenLabsSalary not specified
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
RemoteSolutions Engineer
TelliusSalary not specified
- Full Time
- Junior (1 to 2 years)